B2B Marketing Analytics Plus is a collection of intelligent marketing tools for B2B marketers. The Account-Based Marketing and Marketing Campaign Intelligence apps help you explore your data and identify improvements with Einstein Discovery.
Required Editions
| Available in: Salesforce Enterprise, Unlimited, and Developer Editions with Account Engagement Premium Edition or the B2B Marketing Analytics Plus add-on |
Note Looking for a quick overview? Check out these demo videos.
- Set Up B2B Marketing Analytics Plus
To get started with B2B Marketing Analytics Plus, review the data requirements and make sure that the prerequisite features are in use. After everything is set up, invite users to create their own apps in Analytics Studio. - Considerations for B2B Marketing Analytics Plus
Before you start using B2B Marketing Analytics Plus, review these considerations. - Account-Based Marketing App
The main dashboard that comes with the Account-Based Marketing app in B2B Marketing Analytics Plus includes metrics and graphs, such as Top 10 values and expected revenue amounts. Use the Pipeline, Accounts, and Closed Opportunity cards to find valuable information about your prospect accounts. On each dashboard, dive into any widget to filter data or open related records. - Marketing Campaign Intelligence App
The Marketing Campaign Intelligence app brings your marketing and sales efforts into alignment. The Campaign Engagement card shows prospect engagement data from Account Engagement, and the Campaign Performance card shows associated campaign data from Salesforce. Explore the dashboard and create an Einstein Discovery story that helps you improve prospect engagement.