---
schema_version: "1"
id: 7a7255206fd0a0836a6e8d75e7af919341c553439069f775321e37b25bf9ce28
title: B2B Marketing Analytics Plus
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_einstein_analytics_plus.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_analytics_plus.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e3d2dfd2a54238b0609d0bdcbe53c00bd35f2e6ff0607ac2299497306b762f43
description: B2B Marketing Analytics Plus is a collection of intelligent marketing tools for B2B marketers. The Account-Based Marketing and Marketing Campaign Intelligence apps help you explore your data and identify improvements with Einstein Discovery.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# B2B Marketing Analytics Plus

B2B Marketing Analytics Plus is a collection of intelligent marketing tools for B2B marketers. The Account-Based Marketing and Marketing Campaign Intelligence apps help you explore your data and identify improvements with Einstein Discovery.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Salesforce <strong>Enterprise</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions with Account Engagement <strong>Premium</strong> Edition</span> or the B2B Marketing Analytics Plus add-on</td></tr></tbody></table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note Looking for a quick overview? Check out these demo videos.

- Admin Setup: [![play button icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/resources-global/_corporate/images/play_btn.png) Getting Ready for B2B Marketing Analytics Plus (English Only)](https://salesforce.vidyard.com/watch/MNCBDbXckqzh9ANB73dX8w)
- User Setup: [![play button icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/resources-global/_corporate/images/play_btn.png) Create and Use B2B Marketing Analytics Plus Apps (English Only)](https://salesforce.vidyard.com/watch/4tRajE33Nh4ej7nXZKejBW)

- **[Set Up B2B Marketing Analytics Plus](https://help.salesforce.com/s/articleView?id=mktg.pardot_analytics_setup_plus.htm&release=264.0.0&type=5)**  
    To get started with B2B Marketing Analytics Plus, review the data requirements and make sure that the prerequisite features are in use. After everything is set up, invite users to create their own apps in Analytics Studio.
- **[Considerations for B2B Marketing Analytics Plus](https://help.salesforce.com/s/articleView?id=mktg.pardot_analytics_considerations_plus.htm&release=264.0.0&type=5)**  
    Before you start using B2B Marketing Analytics Plus, review these considerations.
- **[Account-Based Marketing App](https://help.salesforce.com/s/articleView?id=mktg.pardot_einstein_analytics_abm_app.htm&release=264.0.0&type=5)**  
    The main dashboard that comes with the Account-Based Marketing app in B2B Marketing Analytics Plus includes metrics and graphs, such as Top 10 values and expected revenue amounts. Use the Pipeline, Accounts, and Closed Opportunity cards to find valuable information about your prospect accounts. On each dashboard, dive into any widget to filter data or open related records.
- **[Marketing Campaign Intelligence App](https://help.salesforce.com/s/articleView?id=mktg.pardot_analytics_mci_parent.htm&release=264.0.0&type=5)**  
    The Marketing Campaign Intelligence app brings your marketing and sales efforts into alignment. The Campaign Engagement card shows prospect engagement data from Account Engagement, and the Campaign Performance card shows associated campaign data from Salesforce. Explore the dashboard and create an Einstein Discovery story that helps you improve prospect engagement.