Use dynamic content to display custom HTML on your website or Account Engagement forms,
landing pages, layout templates, and emails based on prospect criteria. When a prospect matches
the criteria for your dynamic content, a variation of the content displays.
Required Editions
| Available in: Account Engagement Plus,
Advanced, and Premium
Editions.
|
|
Available for an additional
cost in: Account Engagement Growth
Edition
|
- Considerations for Using Dynamic Content
Keep these considerations in mind when creating dynamic content.
- Create Dynamic Content
Use dynamic content to display variations to prospects based on criteria you select.
- Personalize Email Subject Lines
Personalize email subjects with variable tags and dynamic content. You can also use emoji in your subject lines.
- Use Dynamic Content in an Email
To add variations of content for different people in a classic email, add dynamic content with merge fields.
- Add Dynamic Content to Pages
You can add dynamic content to your web page or to landing pages, forms, and layout templates that you create with Account Engagement. The CSS on your web page or layout template affects the embedded content.
- Test Dynamic Content on a Page
You can view each variation as it appears on the page to a prospect who matches the criteria. When you test your dynamic content, you can also verify that your CSS correctly styles the variations.
