---
schema_version: "1"
id: 4f236bb183b08e0f86480b6b6365aa00e3ddf35834a712962a95ee0a87b664fe
title: Target Prospects with Custom Content
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_content_dynamic_content_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_content_dynamic_content_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2c2a57566b02455ff519447bd8fd857361254d23a727c87833fa8375a658449c
description: Use dynamic content to display custom HTML on your website or Account Engagement forms, landing pages, layout templates, and emails based on prospect criteria. When a prospect matches the criteria for your dynamic content, a variation of the content displays.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Target Prospects with Custom Content

Use dynamic content to display custom HTML on your website or Account Engagement forms, landing pages, layout templates, and emails based on prospect criteria. When a prospect matches the criteria for your dynamic content, a variation of the content displays.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Plus</strong>, <strong>Advanced</strong>, and <strong>Premium</strong> Editions</span>.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><span>Available for an additional cost in: Account Engagement <strong>Growth</strong> Edition</span></td></tr></tbody></table>

- **[Considerations for Using Dynamic Content](https://help.salesforce.com/s/articleView?id=mktg.pardot_content_dynamic_content_considerations.htm&release=264.0.0&type=5)**  
    Keep these considerations in mind when creating dynamic content.
- **[Create Dynamic Content](https://help.salesforce.com/s/articleView?id=mktg.pardot_content_dynamic_content_create.htm&release=264.0.0&type=5)**  
    Use dynamic content to display variations to prospects based on criteria you select.
- **[Personalize Email Subject Lines](https://help.salesforce.com/s/articleView?id=mktg.pardot_emails_personalize_subject.htm&release=264.0.0&type=5)**  
    Personalize email subjects with variable tags and dynamic content. You can also use emoji in your subject lines.
- **[Use Dynamic Content in an Email](https://help.salesforce.com/s/articleView?id=mktg.pardot_content_dynamic_content_emails.htm&release=264.0.0&type=5)**  
    To add variations of content for different people in a classic email, add dynamic content with merge fields.
- **[Add Dynamic Content to Pages](https://help.salesforce.com/s/articleView?id=mktg.pardot_content_dynamic_content_pages.htm&release=264.0.0&type=5)**  
    You can add dynamic content to your web page or to landing pages, forms, and layout templates that you create with Account Engagement. The CSS on your web page or layout template affects the embedded content.
- **[Test Dynamic Content on a Page](https://help.salesforce.com/s/articleView?id=mktg.pardot_content_dynamic_content_testing.htm&release=264.0.0&type=5)**  
    You can view each variation as it appears on the page to a prospect who matches the criteria. When you test your dynamic content, you can also verify that your CSS correctly styles the variations.