Use custom redirects to track banner ad clicks, links to third-party sites, links on social media, and access to files hosted outside of Account Engagement. Clicks are tracked as an activity on a prospect’s record. You can get an overview of the redirect’s performance with the custom redirect report.
Required Editions
| Available in: All Account Engagement Editions |
| User Permissions Needed | |
|---|---|
| To create custom redirects: | Account Engagement Administrator or Marketing role |
Keep these considerations in mind when using custom redirects.
- Completion actions apply only to existing prospects. They don’t apply to visitors who convert to prospects after clicking a custom redirect. However, the click does appear in their prospect activity after they convert.
- When you archive a custom redirect, it still works.
- Custom redirects have a throttling period of 30 minutes. After a prospect clicks a custom redirect, subsequent clicks are recorded after 30 minutes.
- Autoresponder completion actions are throttled for 4 hours.
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Open the Custom Redirects page.
- In Account Engagement, select Marketing | Content | Custom Redirects.
- In the Lightning app, select Content and then Custom Redirects.
- Click +Add Custom Redirect.
- Enter a name for use in prospect activity and reporting.
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Choose a campaign.
Choosing a campaign doesn’t overwrite a prospect’s existing campaign.
- Enter the target URL.
- To track activity on pages with Google Analytics tracking code, add parameters.
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To trigger activities after someone visits a custom redirect page, add completion actions.
Completion actions aren’t retroactive and don’t execute on visitors who haven’t converted to prospects yet.
- When you’re done, click Create Custom Redirect.
Use the tracked or short URL anywhere you want to track activity.