---
schema_version: "1"
id: e233df94e570b507d6dd2371843c5cdb3b39fe74224ad2d043b6b5a229ba0526
title: Track Link Clicks
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_content_custom_redirects.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_content_custom_redirects.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7e43a8580d27f21a3c6c4448b3b6908ef96466a2a8054eabdd272098baf09745
description: Use custom redirects to track banner ad clicks, links to third-party sites, links on social media, and access to files hosted outside of Account Engagement. Clicks are tracked as an activity on a prospect’s record. You can get an overview of the redirect’s performance with the custom redirect report.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Track Link Clicks

Use custom redirects to track banner ad clicks, links to third-party sites, links on social media, and access to files hosted outside of Account Engagement. Clicks are tracked as an activity on a prospect’s record. You can get an overview of the redirect’s performance with the custom redirect report.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d66407e59">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d66407e59 ">To create custom redirects:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d66407e59 ">
              <span>Account Engagement Administrator or Marketing
                role</span>
            </td>

          </tr>
        </tbody>
      </table>

Keep these considerations in mind when using custom redirects.

- Completion actions apply only to existing prospects. They don’t apply to visitors who convert to prospects after clicking a custom redirect. However, the click does appear in their prospect activity after they convert.
- When you archive a custom redirect, it still works.
- Custom redirects have a throttling period of 30 minutes. After a prospect clicks a custom redirect, subsequent clicks are recorded after 30 minutes.
- Autoresponder completion actions are throttled for 4 hours.

1. Open the Custom Redirects page.
    - In Account Engagement, select **Marketing** | **Content** | **Custom Redirects**.
    - In the Lightning app, select **Content** and then **Custom Redirects**.
2. Click **+Add Custom Redirect**.
3. Enter a name for use in prospect activity and reporting.
4. Choose a campaign.
    
    Choosing a campaign doesn’t overwrite a prospect’s existing campaign.
5. Enter the target URL.
6. To track activity on pages with Google Analytics tracking code, add parameters.
7. To trigger activities after someone visits a custom redirect page, add completion actions.
    
    Completion actions aren’t retroactive and don’t execute on visitors who haven’t converted to prospects yet.
8. When you’re done, click **Create Custom Redirect**.

Use the tracked or short URL anywhere you want to track activity.