Variable Tag Modifiers

A modifier is a string added to a prospect field variable tag that tells the system how to format the output. You can also use a modifier to protect your embedded data and ensure that it’s inserted properly.

Required Editions

Available in: All Account Engagement Editions

You append a modifier to the field name before the closing %% inside the curly braces. A variable tag with a modifier looks like this, where modifier is the modifier type: %%field_ID{modifier}%%.

Modifier Type Format Use Case
HTML (Standard) {js}
  • Redirect to thank you pages based on form field values
  • Prevent competitors from accessing content on form submission
  • Pass a redirect URL to a form as a hidden field
  • Use custom JavaScript that contains variable tags
Raw {raw}
  • Insert a complete URL
  • Insert an HTML code snippet or other code that you don’t want modified
URL {url}
  • Insert a parameter in a URL
  • Use a referral form to allow someone visiting your website to submit someone else’s information