Your business goals dictate how you set up each B2B Marketing Analytics app. For example,
track opportunities at each touchpoint or dig into engagement on a specific account.
Optional dashboards are available with B2B Marketing Analytics.
Required Editions
| Available in: Account Engagement Plus,
Advanced, and Premium
Editions
with Salesforce Enterprise Edition or higher |
| Available for an extra cost
in legacy Account Engagement Pro and Ultimate
Editions with Salesforce Enterprise Edition or higher |
- Multi-Touch Attribution Dashboard
Multi-Touch Attribution dashboards show you which marketing efforts are most influential during each stage of the purchase lifecycle. After you enable Connected Campaigns, users can find asset engagement from Account Engagement and data from Sales Cloud together in one dashboard.
- Account-Based Marketing Dashboard
Use Account-Based Marketing dashboards to understand how opportunities and contacts from one account engage with your marketing and sales assets. To use Account-Based Marketing dashboards, enable the integration user’s access to B2B Marketing Analytics.
- Prospect and Activity Dataset
To identify which content influences prospects in your sales funnel, add the optional Prospect and Activity dataset. Create a lens using this dataset to identify the individual prospect record that acted on a certain asset.
- Einstein Behavior Scoring Dashboard for B2B Marketing Analytics
The Einstein Behavior Scoring dashboard provides a look into how Einstein uses engagement data to create its model. You can learn which engagement activities impact opportunities the most. Select an activity to learn more about which individual assets perform best.
