---
schema_version: "1"
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title: Optional Uses for B2B Marketing Analytics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_b2bma_optional_setup.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_b2bma_optional_setup.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 603594318930cb9c8f65ae25e6638463faa6e3d5c722fa1ad970832f56e35feb
description: Your business goals dictate how you set up each B2B Marketing Analytics app. For example, track opportunities at each touchpoint or dig into engagement on a specific account. Optional dashboards are available with B2B Marketing Analytics.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Optional Uses for B2B Marketing Analytics

Your business goals dictate how you set up each B2B Marketing Analytics app. For example, track opportunities at each touchpoint or dig into engagement on a specific account. Optional dashboards are available with B2B Marketing Analytics.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Account Engagement <strong>Plus</strong>, <strong>Advanced</strong>, and <strong>Premium</strong> Editions</span> with Salesforce <strong>Enterprise</strong> Edition or higher</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><span>Available for an extra cost in legacy Account Engagement <strong>Pro</strong> and <strong>Ultimate</strong> Editions</span> with Salesforce <strong>Enterprise</strong> Edition or higher</td></tr></tbody></table>

- **[Multi-Touch Attribution Dashboard](https://help.salesforce.com/s/articleView?id=mktg.pardot_b2bma_multitouch_attribution_dashboard.htm&release=264.0.0&type=5)**  
    Multi-Touch Attribution dashboards show you which marketing efforts are most influential during each stage of the purchase lifecycle. After you enable Connected Campaigns, users can find asset engagement from Account Engagement and data from Sales Cloud together in one dashboard.
- **[Account-Based Marketing Dashboard](https://help.salesforce.com/s/articleView?id=mktg.pardot_b2bma_account_based_marketing_dashboard.htm&release=264.0.0&type=5)**  
    Use Account-Based Marketing dashboards to understand how opportunities and contacts from one account engage with your marketing and sales assets. To use Account-Based Marketing dashboards, enable the integration user’s access to B2B Marketing Analytics.
- **[Prospect and Activity Dataset](https://help.salesforce.com/s/articleView?id=mktg.pardot_b2bma_prospect_activity_dataset.htm&release=264.0.0&type=5)**  
    To identify which content influences prospects in your sales funnel, add the optional Prospect and Activity dataset. Create a lens using this dataset to identify the individual prospect record that acted on a certain asset.
- **[Einstein Behavior Scoring Dashboard for B2B Marketing Analytics](https://help.salesforce.com/s/articleView?id=mktg.pardot_b2bma_einstein_behavior_scoring_dashboard.htm&release=264.0.0&type=5)**  
    The Einstein Behavior Scoring dashboard provides a look into how Einstein uses engagement data to create its model. You can learn which engagement activities impact opportunities the most. Select an activity to learn more about which individual assets perform best.