Automation Rules

Automation rules are repeatable, criteria-based rules that find matching prospects and apply actions to them.

Required Editions

Available in: All Account Engagement Editions
  • Create an Automation Rule
    Create an automation rule to perform criteria-based actions on prospects.
  • Automation Rule Criteria
    Automation rules use criteria to filter matching prospects to apply actions to. The criteria are available in the first dropdown in the Rules section of your automation rule.
  • Automation Rule Actions
    Automation rules filter prospects by criteria and then apply an action to matching prospects. The actions are available in the first dropdown in the Actions section of your automation rule.
  • Automation Rule Examples
    Automation rules perform actions based on criteria. Here are some examples of common automation rule use cases.