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Create a Page Action

Create page actions that apply a completion action based on prospect page views.

Required Editions

Available in: All Account Engagement Editions
User Permissions Needed
To create page actions: Account Engagement Administrator or Marketing role
  1. Open the Page Actions page.
    • In Account Engagement, select Marketing | Automation | Page Actions.
    • In the Lightning app, open the Automations tab and then select Page Actions.
  2. Click + Add Page Action.
  3. Name the page action.
  4. Enter the full URL of the page. It must be a valid URL or a wildcard, and the page must contain tracking code.
    Note
    Note To use a wildcard, you must place it at the end of the URL: www.example.com/products/*.
  5. (Optional) Change the page’s score.
  6. (Optional) Choose a scoring category.
  7. (Optional) Select Priority Page.
  8. Add completion actions.
  9. When finished, click Create page action.