---
schema_version: "1"
id: bd411fd08a510dbcf18b236a6fe95cc80c56bb28798f8fa4675a7c3cbd52e804
title: Create a Page Action
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_automation_create_page_action.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_automation_create_page_action.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 826b2db75671de3243a9dced7b27ee6aee49be66f9d33ec57f4005091da3149b
description: Create page actions that apply a completion action based on prospect page views.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Create a Page Action

Create page actions that apply a completion action based on prospect page views.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d88913e56">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d88913e56 ">To create page actions:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d88913e56 ">
              <span>Account Engagement Administrator or Marketing
                role</span>
            </td>

          </tr>
        </tbody>
      </table>

1. Open the Page Actions page.
    - In Account Engagement, select **Marketing** | **Automation** | **Page Actions**.
    - In the Lightning app, open the Automations tab and then select **Page Actions**.
2. Click **\+ Add Page Action**.
3. Name the page action.
4. Enter the full URL of the page. It must be a valid URL or a wildcard, and the page must contain tracking code.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)
    
    Note To use a wildcard, you must place it at the end of the URL: www.example.com/products/\*.
5. (Optional) Change the page’s score.
6. (Optional) Choose a scoring category.
7. (Optional) Select **Priority Page**.
8. Add completion actions.
9. When finished, click **Create page action**.