To protect consumers’ privacy, web browsers are moving away from supporting tracking visitor activity with third-party cookies. Instead, use first-party tracking to record prospect activity, ensure campaign attribution, and block traffic that doesn’t come from your domains. Business units created after February 13, 2023 use first-part tracking by default.
- Considerations for First-Party Tracking
Before using first-party tracking, make sure you review some key points. Business units created after February 13, 2023 use first-part tracking by default. - Enable First-Party Tracking in Account Engagement
If your business unit was created before February 13, 2023, an admin must enable first-party tracking. Business units created after February 13, 2023 have first-party tracking enabled by default. - Update Tracker Domains for First-Party Tracking
First-party tracking requires that tracker domains have a default campaign. After you enable first-party tracking, add a default campaign to existing tracker domains.