---
schema_version: "1"
id: c3175e86f581926d1f19687dfac7a5b6d869d46bddf0ff1870d088cb1d2ea22f
title: Upgrade to First-Party Tracking
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_admin_first_party_cookie_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_admin_first_party_cookie_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1be9e5263bb2ef946a620d5024a328e2d080505da6a2d1a263f438fecea40251
description: To protect consumers’ privacy, web browsers are moving away from supporting tracking visitor activity with third-party cookies. Instead, use first-party tracking to record prospect activity, ensure campaign attribution, and block traffic that doesn’t come from your domains. Business units created after February 13, 2023 use first-part tracking by default.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Upgrade to First-Party Tracking

To protect consumers’ privacy, web browsers are moving away from supporting tracking visitor activity with third-party cookies. Instead, use first-party tracking to record prospect activity, ensure campaign attribution, and block traffic that doesn’t come from your domains. Business units created after February 13, 2023 use first-part tracking by default.

- **[Considerations for First-Party Tracking](https://help.salesforce.com/s/articleView?id=mktg.pardot_admin_first_party_cookie_considerations.htm&release=264.0.0&type=5)**  
    Before using first-party tracking, make sure you review some key points. Business units created after February 13, 2023 use first-part tracking by default.
- **[Enable First-Party Tracking in Account Engagement](https://help.salesforce.com/s/articleView?id=mktg.pardot_admin_first_party_cookie_enable.htm&release=264.0.0&type=5)**  
    If your business unit was created before February 13, 2023, an admin must enable first-party tracking. Business units created after February 13, 2023 have first-party tracking enabled by default.
- **[Update Tracker Domains for First-Party Tracking](https://help.salesforce.com/s/articleView?id=mktg.pardot_admin_first_party_cookie_tracking_update_tracker_domains.htm&release=264.0.0&type=5)**  
    First-party tracking requires that tracker domains have a default campaign. After you enable first-party tracking, add a default campaign to existing tracker domains.