If your business unit was created before February 13, 2023, an admin must enable first-party tracking. Business units created after February 13, 2023 have first-party tracking enabled by default.
Required Editions
| Available in: All Account Engagement Editions |
| User Permissions Needed | |
|---|---|
| To enable first-party cookie tracking: | Account Engagement Administrator role |
Before you upgrade to first-party tracking, keep these considerations in mind.
- Review considerations for visitor tracking.
- Tracker domains using first-party tracking must include a default campaign.
- For best results, enable third-party cookies during the transition to full first-party tracking.
- First-party tracking is domain-based and ties your websites to your tracker domains. The default domain go.pardot.com isn’t used with first-party tracking.
-
Open the settings for your business unit.
- In Account Engagement, click
and then select
Settings.
- In the Lightning app, select Account Engagement Settings.
- In Account Engagement, click
- Click Edit.
- Select Enable first-party tracking.
- To accurately attribute visitor activity when an asset’s tracker domain is changed, select Enable third-party cookies.
- Save your changes.
Next, configure your existing tracker domains for first-party tracking.