---
schema_version: "1"
id: 934280862b6e312ff09a7c6dd4ba12e490439ea5d8f2e45dd03b2039e8c89c4b
title: Enable First-Party Tracking in Account Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_admin_first_party_cookie_enable.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_admin_first_party_cookie_enable.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f16ed5779c9ed885b914280eb738cbb7c1e07894001e6ecf6d1ed0c0c8f9e446
description: If your business unit was created before February 13, 2023, an admin must enable first-party tracking. Business units created after February 13, 2023 have first-party tracking enabled by default.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Enable First-Party Tracking in Account Engagement

If your business unit was created before February 13, 2023, an admin must enable first-party tracking. Business units created after February 13, 2023 have first-party tracking enabled by default.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d44836e58">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d44836e58 ">To enable first-party cookie tracking:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d44836e58 ">
              <span>Account Engagement Administrator role</span>
            </td>

          </tr>
        </tbody>
      </table>

Before you upgrade to first-party tracking, keep these considerations in mind.

- Review [considerations for visitor tracking](https://help.salesforce.com/s/articleView?id=mktg.pardot_admin_tracker_domain_visitor_tracking.htm&language=en_US).
- Tracker domains using first-party tracking must include a default campaign.
- For best results, enable third-party cookies during the transition to full first-party tracking.
- First-party tracking is domain-based and ties your websites to your tracker domains. The default domain go.pardot.com isn’t used with first-party tracking.

1. Open the settings for your business unit.
    - In Account Engagement, click ![gear icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/pardot/images/pardot_settings_icon.png) and then select **Settings**.
    - In the Lightning app, select **Account Engagement Settings**.
2. Click **Edit**.
3. Select **Enable first-party tracking**.
4. To accurately attribute visitor activity when an asset’s tracker domain is changed, select **Enable third-party cookies**.
5. Save your changes.

Next, configure your existing tracker domains for first-party tracking.