Considerations for First-Party Tracking

Before using first-party tracking, make sure you review some key points. Business units created after February 13, 2023 use first-part tracking by default.

Required Editions

Available in: All Account Engagement Editions

Note Pardot is now known as Marketing Cloud Account Engagement. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it, including in the app itself.

• Before you upgrade to first-party tracking, get familiar with visitor tracking.
• For best results, enable third-party cookies during the transition to full first-party tracking. Learn about cookies and activity tracking.
• The default domain go.pardot.com isn’t used with first-party tracking.