Picklist Values for Object Fields in Marketing Planning and Operations

Some object fields in Marketing Planning and Operations don't come with a predefined set of picklist values. Add the values that your team uses, so team members can classify records with options relevant to your company and marketing team.

Required Editions

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Add picklist values for these object fields.

Object	Field	What the Values Classify	Sample Values
Marketing Goal	Type	The category of a marketing goal.	Revenue Leads Opportunities Engagement Brand Awareness Customer Acquisition Customer Retention
Marketing Goal	Subtype	A more specific category within the goal type.	Annual Recurring Revenue (ARR) Marketing Qualified Lead (MQL) Pipeline Value Click Rate New Customers Retention Rate
Marketing Goal	Measure Type	The measure of a goal's progress.	Clicks Impressions Likes
Marketing Tactic	Type	The category of a marketing tactic.	Email Webinar Landing page Notification
Marketing Tactic Template	Type	The category of a marketing tactic template.	Email Webinar Landing page Notification

Note Marketing Tactic Type and Marketing Tactic Template Type share a value set. Values that you add to one appear on the other.

See Also

• Salesforce Help: Add or Edit Picklist Values
• Salesforce Help: Record Types for Marketing Planning and Operations
• Salesforce Help: Task Subjects for Marketing Planning and Operations