---
schema_version: "1"
id: 7dd63bb549e4c2d3b64ac8b3461301bd36932a276d62068718f930bbd1aee15f
title: Picklist Values for Object Fields in Marketing Planning and Operations
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_pln_oper_setup_picklists.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_setup_picklists.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4dcc30d6e0905a52dc4fc066ef85faf40bc52d9547241cac4d9501ec63b59181
description: Some object fields in Marketing Planning and Operations don't come with a predefined set of picklist values. Add the values that your team uses, so team members can classify records with options relevant to your company and marketing team.
products:
  - Marketing
release: "264"
---
# Picklist Values for Object Fields in Marketing Planning and Operations

Some object fields in Marketing Planning and Operations don't come with a predefined set of picklist values. Add the values that your team uses, so team members can classify records with options relevant to your company and marketing team.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_setup_editions.htm&amp;release=264.0.0&amp;type=5" title="Marketing Planning and Operations requires specific Salesforce editions and licenses. Learn about the editions, licenses, and add-ons that provide access, including the add-on for planning agents.">View supported editions</a></td></tr></tbody></table>

Add picklist values for these object fields.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:16.666666666666664%">
        <col style="width:16.666666666666664%">
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d8092e75">Object</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d8092e78">Field</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d8092e81">What the Values Classify</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d8092e84">Sample Values</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e75 ">Marketing Goal</td>

          <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e78 ">Type</td>

          <td data-label="What the Values Classify" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e81 ">The category of a marketing goal.</td>

          <td data-label="Sample Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e84 ">
            <ul>
              <li>Revenue</li>

              <li>Leads</li>

              <li>Opportunities</li>

              <li>Engagement</li>

              <li>Brand Awareness</li>

              <li>Customer Acquisition</li>

              <li>Customer Retention</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e75 ">Marketing Goal</td>

          <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e78 ">Subtype</td>

          <td data-label="What the Values Classify" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e81 ">A more specific category within the goal type.</td>

          <td data-label="Sample Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e84 ">
            <ul>
              <li>Annual Recurring Revenue (ARR)</li>

              <li>Marketing Qualified Lead (MQL)</li>

              <li>Pipeline Value</li>

              <li>Click Rate</li>

              <li>New Customers</li>

              <li>Retention Rate</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e75 ">Marketing Goal</td>

          <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e78 ">Measure Type</td>

          <td data-label="What the Values Classify" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e81 ">The measure of a goal's progress.</td>

          <td data-label="Sample Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e84 ">
            <ul>
              <li>Clicks</li>

              <li>Impressions</li>

              <li>Likes</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e75 ">Marketing Tactic</td>

          <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e78 ">Type</td>

          <td data-label="What the Values Classify" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e81 ">The category of a marketing tactic.</td>

          <td data-label="Sample Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e84 ">
            <ul>
              <li>Email</li>

              <li>Webinar</li>

              <li>Landing page</li>

              <li>Notification</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e75 ">Marketing Tactic Template</td>

          <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e78 ">Type</td>

          <td data-label="What the Values Classify" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e81 ">The category of a marketing tactic template.</td>

          <td data-label="Sample Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d8092e84 ">
            <ul>
              <li>Email</li>

              <li>Webinar</li>

              <li>Landing page</li>

              <li>Notification</li>

            </ul>
          </td>

        </tr>
      </tbody>
    </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note Marketing Tactic Type and Marketing Tactic Template Type share a value set. Values that you add to one appear on the other.

#### See Also

- [_Salesforce Help:_ Add or Edit Picklist Values](https://help.salesforce.com/s/articleView?id=platform.updating_picklists.htm&language=en_US)
- [_Salesforce Help:_ Record Types for Marketing Planning and Operations](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_setup_record_types.htm&release=264.0.0&type=5 "Record types distinguish the kinds of work that your team runs on marketing programs, campaigns, and tactics. Compliance admins can then create rules that apply controls to specific record types.")
- [_Salesforce Help:_ Task Subjects for Marketing Planning and Operations](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_setup_task_subjects.htm&release=264.0.0&type=5 "By default, the Subject field on the Task object comes with only generic values. Add subjects tailored to the marketing work your team plans and runs to give task creators a consistent, relevant list to choose from.")