The marketing team at Northern Trail Outfitters (NTO) sets a goal on an email campaign
to deliver 50,000 marketing emails. They want the goal to track delivered emails automatically,
without manual updates.
Because the email data in Marketing Intelligence already includes the campaign, the admin creates
one metric that counts delivered emails. Use this example when your metric's data already stores
the campaign.
Required Editions
| User Permissions Needed |
| To model data and create metrics: |
Data Cloud Architect permission set
OR
MI Data Specialist permission set group
|
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Confirm that your metric's data object already stores the campaign.
For example, the Bulk Email Message data object in the Marketing Intelligence semantic
model already includes a campaign field, so you're ready to use it. To see which data objects connect
to a campaign, see
Unified Marketing Intelligence Semantic Data
Model.
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Create a metric on that data object for the result your goal tracks.
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Include a time dimension on the metric so that each linked goal pulls its actual within
the goal's start and end dates.
For example, base the metric on the send date so that a campaign goal running from
January 1 to March 31 counts the emails delivered that quarter.
