Campaign managers add tactics, such as an email or a paid ad, to a campaign to organize
the content and channels that deliver its message.
Required Editions
A campaign's tactics are marketing tactics that point to the campaign as their source. Each
tactic brings together the content that runs it, such as ad creative or a landing page, which
you manage in Salesforce CMS. You create and manage them from the Tactics tab of the campaign's
Planning & Operations area, the same way as any other tactic. A tactic inherits the
campaign's business unit, which filters the tactic templates to that business unit.
