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title: Tactics on a Campaign in Marketing Planning and Operations
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locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_pln_oper_campaigns_add_tactics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_campaigns_add_tactics.htm&release=264.0.0&type=5
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description: Campaign managers add tactics, such as an email or a paid ad, to a campaign to organize the content and channels that deliver its message.
products:
  - Marketing
release: "264"
---
# Tactics on a Campaign in Marketing Planning and Operations

Campaign managers add tactics, such as an email or a paid ad, to a campaign to organize the content and channels that deliver its message.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_setup_editions.htm&amp;release=264.0.0&amp;type=5" title="Marketing Planning and Operations requires specific Salesforce editions and licenses. Learn about the editions, licenses, and add-ons that provide access, including the add-on for planning agents.">View supported editions</a></td></tr></tbody></table>

A campaign's tactics are marketing tactics that point to the campaign as their source. Each tactic brings together the content that runs it, such as ad creative or a landing page, which you manage in Salesforce CMS. You create and manage them from the Tactics tab of the campaign's Planning & Operations area, the same way as any other tactic. A tactic inherits the campaign's business unit, which filters the tactic templates to that business unit.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_tip.png)

Tip To create a tactic on a campaign, first associate the campaign with a business unit.

#### See Also

- [_Salesforce Help:_ Work with Marketing Tactics in Marketing Planning and Operations](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_tactics.htm&release=264.0.0&type=5 "Build and manage the marketing tactics that deliver your campaigns and programs. Create tactics, link their content, add tasks, submit them for approval, and reuse proven tactics as templates.")
- [_Salesforce Help:_ Create a Marketing Tactic](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_tactics_create.htm&release=264.0.0&type=5 "Campaign and marketing managers create a tactic under a program or campaign to organize the content and channels that deliver the work. Build a tactic from scratch, or start from a template to reuse a proven setup.")