Subagent: Program Hierarchy

The Program Hierarchy subagent creates marketing programs and places them in the planning hierarchy. It creates a program at the hierarchy group and level you name, and links new goals to the program as it creates them.

Required Editions

View supported editions

User Permissions Needed
To configure the Program Hierarchy subagent:	Manage AI Agents
To use the Program Hierarchy subagent:	Marketing Planning and Operations Agent User permission set group

Subagent Details

API Name	ProgramHierarchy
Included Agent Actions	Manage Marketing Planning Records Query Records Get Marketing Object Metadata and Planning Hierarchy
Required Setup	See Set Up the Marketing Planning and Operations Agent.

Examples of Utterances That Trigger This Subagent

"Create a Q3 demand generation program for enterprise SaaS buyers."
"Add a customer retention program under the EMEA objective."
"Set up a partner marketing program in the APAC hierarchy."
"Create a program called North America Field under the existing Global Brand program."