---
schema_version: "1"
id: 62df6caf0c475f022c5395d8f53b55d7dc04d7c3e7f9d3c68cd424894536b8ee
title: "Subagent: Program Hierarchy"
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_pln_oper_agent_subagent_program_hierarchy.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_agent_subagent_program_hierarchy.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5ee6c373c87d3459b4a558a72653408001e0436cd752e9e02ffcba7fc5c054b7
description: The Program Hierarchy subagent creates marketing programs and places them in the planning hierarchy. It creates a program at the hierarchy group and level you name, and links new goals to the program as it creates them.
products:
  - Marketing
release: "264"
---
# Subagent: Program Hierarchy

The Program Hierarchy subagent creates marketing programs and places them in the planning hierarchy. It creates a program at the hierarchy group and level you name, and links new goals to the program as it creates them.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_setup_editions.htm&amp;release=264.0.0&amp;type=5" title="Marketing Planning and Operations requires specific Salesforce editions and licenses. Learn about the editions, licenses, and add-ons that provide access, including the add-on for planning agents.">View supported editions</a></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
      <colgroup>
        <col style="width:50%">
        <col style="width:50%">
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      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:left;vertical-align:top;" id="d82339e60">User Permissions Needed</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d82339e60 ">To configure the Program Hierarchy subagent:</td>

          <td class="slds-cell-wrap" style="vertical-align:top;" headers="d82339e60 ">Manage AI Agents</td>

        </tr>
        <tr class="">
          <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d82339e60 ">To use the Program Hierarchy subagent:</td>

          <td class="slds-cell-wrap" style="vertical-align:top;" headers="d82339e60 "><span>Marketing Planning and Operations</span> Agent User permission set group</td>

        </tr>
      </tbody>
    </table>

## Subagent Details

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <tbody>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">API Name</td>

            <td class="slds-cell-wrap" style="vertical-align:top;">ProgramHierarchy</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">Included Agent Actions</td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <ul>
                <li><a href="https://help.salesforce.com/s/articleView?id=ai.agent_ref_mktg_pln_manage_marketing_planning_records.htm&amp;language=en_US" target="_blank">Manage Marketing Planning Records</a></li>

                <li><a href="https://help.salesforce.com/s/articleView?id=ai.copilot_actions_ref_query_records.htm&amp;language=en_US" target="_blank">Query Records</a></li>

                <li><a href="https://help.salesforce.com/s/articleView?id=ai.agent_ref_mktg_pln_get_marketing_object_metadata.htm&amp;language=en_US" target="_blank">Get Marketing Object Metadata and Planning
                    Hierarchy</a></li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">Required Setup</td>

            <td class="slds-cell-wrap" style="vertical-align:top;">See <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_setup_agent.htm&amp;release=264.0.0&amp;type=5" title="Create an Agentforce agent from the Marketing Planning and Operations agent template. The agent creates marketing programs and goals, and builds multilevel hierarchies of programs and goals. It also looks up your planning hierarchy setup to help your team select the right group and level for programs.">Set Up the
                Marketing Planning and Operations Agent</a>.</td>

          </tr>
        </tbody>
      </table>

## Examples of Utterances That Trigger This Subagent

- "Create a Q3 demand generation program for enterprise SaaS buyers."
- "Add a customer retention program under the EMEA objective."
- "Set up a partner marketing program in the APAC hierarchy."
- "Create a program called North America Field under the existing Global Brand program."