Marketing Cloud Next

Marketing Cloud Next brings the power of the platform to your team’s marketing efforts. You can integrate multiple data sources with Data 360, build content with Experience Cloud, power complex customer journeys with Flow Builder, and optimize with Agentforce along the way.

View supported editions.

	Dive into Marketing Cloud Next with videos. Demo Playlist for Marketing Cloud Next Welcome to Marketing Cloud Next Quick Tips Playlist: Emails, Segments, and Campaign Flows Marketing Audience: Create a Segment Marketing Audience: Score People Records
	Use Trailhead to build and test your skills. Setup Quick Look Email Marketing Use Cases for Marketing Cloud Next, Salesforce Starter Suite, and Salesforce Pro Suite Lead Generation with Marketing Cloud Next Signup Forms for Marketing Cloud Next, Salesforce Starter Suite, and Salesforce Pro Suite Email Personalization in Marketing Cloud Next The Combined Power of Marketing Cloud Next and Commerce Apps
	Say hello to the world of developer documentation. Marketing Cloud Next Developer Guide
	Drive successful outcomes with Salesforce resources. Marketing Setup Implementation Guide Setup Checklist Data 360 Pricing Calculator Quick Start: Set Up Email Sending

For information about other Salesforce marketing products, see these articles.

• Marketing Cloud Account Engagement (formerly Pardot)
• Marketing Cloud Engagement (formerly Marketing Cloud)
• Salesforce Personalization in Marketing Cloud Next
• Marketing Intelligence in Marketing Cloud Next

• Manage Your Marketing App
  Salesforce admins, marketing admins, and admins for Data 360 have a role to play in configuring and managing Marketing Cloud Next. Before you get started, determine whether one user fills these admin roles or if many people are involved.
• Explore AI in Marketing Cloud Next
  AI in Marketing Cloud Next helps you create campaigns, message content, landing pages, segments, and more. Predictive AI features provide insights and data to inform the content and timing of your marketing activities.
• Comply with Privacy Regulations
  Stay in compliance with privacy and consent regulations that apply to your business with consent management tools in Marketing Cloud Next. Use the default marketing communication subscription to collect and track consent data, or create your own custom subscriptions. Built-in preference pages make it easy for subscribers to manage their own communication preferences.
• Target Audiences with Marketing Cloud Next
  The strongest campaigns target the right audience. After you determine your ideal audience member, you can reach them by filtering Data 360 data into a segment or creating an actionable list of specific leads or contacts.
• Manage Agentic Content in Marketing Cloud Next
  Generate, refine, and publish personalized, on-brand content and images for email, SMS, MMS, and RCS campaigns in a collaborative AI workspace. Ground generated content in your marketing briefs, customer data, and brand guidelines. Generate channel-ready content variations side by side, while applying personalization and localization. Teams can review, refine, and approve content and images. When content is ready, publish it to Salesforce CMS for use in campaigns.
• Manage Content in Marketing Cloud Next
  Marketing Cloud Next provides the tools you need to create and store a variety of content to support your marketing efforts. The Content tab, powered by Salesforce CMS, is where you can organize your content in workspaces and folders. When you’re ready to create something new, create or clone and then edit a variety of marketing-specific content types in a consistent editing environment.
• Marketing for Retail in Marketing Cloud Next
  Configure retail triggers so marketers can launch ready-made journeys for key user milestones, reengagement, and replenishment. Drive new customers and sales by delivering a unique coupon code to each recipient.
• Marketing Planning and Operations
  Marketing Planning and Operations helps marketing teams plan, govern, and track their work from strategy through execution in one connected system. Leadership sets cascading objectives, targets, and goals. Teams route programs, campaigns, and tactics through governance and approval checks before they go live. As work progresses, marketing leaders and teams track spend and outcomes to guide what marketing does next.
• Get Started with Marketing Campaigns and Flows
  Kick-start your marketing efforts with a centralized campaign hub where you can design and automate content. Each marketing campaign starts with a flow. Flows automate content distribution and data collection.
• Measure Success in Marketing Cloud Next
  Monitoring performance and reporting on your successes are a significant part of a marketer’s job. Marketing Cloud Next includes reporting options powered by Data 360 and Tableau Next.