--- schema_version: "1" id: 2989d360930de99dba08571e7d064e61716a291d573df173db147c038c62e5a1 title: Marketing Cloud Next collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_main.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_main.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: de795f68ee4c52de98008aca4da759f8ed50a3725b649a830509ce75658f4a63 description: Marketing Cloud Next brings the power of the platform to your team’s marketing efforts. You can integrate multiple data sources with Data 360, build content with Experience Cloud, power complex customer journeys with Flow Builder, and optimize with Agentforce along the way. products: - Marketing release: "264" --- # Marketing Cloud Next Marketing Cloud Next brings the power of the platform to your team’s marketing efforts. You can integrate multiple data sources with Data 360, build content with Experience Cloud, power complex customer journeys with Flow Builder, and optimize with Agentforce along the way. [View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").
Videos.

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Trailhead.

Use Trailhead to build and test your skills.
Developer Guides.

Say hello to the world of developer documentation.
Other Success Guides.

Drive successful outcomes with Salesforce resources.
For information about other Salesforce marketing products, see these articles. - [Marketing Cloud Account Engagement](https://help.salesforce.com/s/articleView?id=mktg.pardot_basics_parent.htm&language=en_US) (formerly Pardot) - [Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_journeys_and_automations.htm&language=en_US) (formerly Marketing Cloud) - [Salesforce Personalization in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mc_persnl.htm&language=en_US) - [Marketing Intelligence in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_marketing_intelligence.htm&language=en_US) - **[Manage Your Marketing App](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_main.htm&release=264.0.0&type=5)** Salesforce admins, marketing admins, and admins for Data 360 have a role to play in configuring and managing Marketing Cloud Next. Before you get started, determine whether one user fills these admin roles or if many people are involved. - **[Explore AI in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_learning_map.htm&release=264.0.0&type=5)** AI in Marketing Cloud Next helps you create campaigns, message content, landing pages, segments, and more. Predictive AI features provide insights and data to inform the content and timing of your marketing activities. - **[Comply with Privacy Regulations](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_compliance.htm&release=264.0.0&type=5)** Stay in compliance with privacy and consent regulations that apply to your business with consent management tools in Marketing Cloud Next. Use the default marketing communication subscription to collect and track consent data, or create your own custom subscriptions. Built-in preference pages make it easy for subscribers to manage their own communication preferences. - **[Target Audiences with Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_audiences.htm&release=264.0.0&type=5)** The strongest campaigns target the right audience. After you determine your ideal audience member, you can reach them by filtering Data 360 data into a segment or creating an actionable list of specific leads or contacts. - **[Manage Agentic Content in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_create.htm&release=264.0.0&type=5)** Generate, refine, and publish personalized, on-brand content and images for email, SMS, MMS, and RCS campaigns in a collaborative AI workspace. Ground generated content in your marketing briefs, customer data, and brand guidelines. Generate channel-ready content variations side by side, while applying personalization and localization. Teams can review, refine, and approve content and images. When content is ready, publish it to Salesforce CMS for use in campaigns. - **[Manage Content in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_content.htm&release=264.0.0&type=5)** Marketing Cloud Next provides the tools you need to create and store a variety of content to support your marketing efforts. The Content tab, powered by Salesforce CMS, is where you can organize your content in workspaces and folders. When you’re ready to create something new, create or clone and then edit a variety of marketing-specific content types in a consistent editing environment. - **[Marketing for Retail in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_for_retail.htm&release=264.0.0&type=5)** Configure retail triggers so marketers can launch ready-made journeys for key user milestones, reengagement, and replenishment. Drive new customers and sales by delivering a unique coupon code to each recipient. - **[Marketing Planning and Operations](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_overview.htm&release=264.0.0&type=5)** Marketing Planning and Operations helps marketing teams plan, govern, and track their work from strategy through execution in one connected system. Leadership sets cascading objectives, targets, and goals. Teams route programs, campaigns, and tactics through governance and approval checks before they go live. As work progresses, marketing leaders and teams track spend and outcomes to guide what marketing does next. - **[Get Started with Marketing Campaigns and Flows](https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_flows_concepts.htm&release=264.0.0&type=5)** Kick-start your marketing efforts with a centralized campaign hub where you can design and automate content. Each marketing campaign starts with a flow. Flows automate content distribution and data collection. - **[Measure Success in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_reporting.htm&release=264.0.0&type=5)** Monitoring performance and reporting on your successes are a significant part of a marketer’s job. Marketing Cloud Next includes reporting options powered by Data 360 and Tableau Next.