To improve work outcomes and increase day-to-day productivity, try predictive and generative AI tools in Marketing Cloud Next.
| Feature | Description | Accessible from... |
|---|---|---|
| Agentic Campaigns | An AI-powered workspace for generating campaigns. | Campaigns |
| Agentic Content | An AI-powered workspace for generating channel-ready, on-brand message content that can be used in campaigns. |
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| Marketing Planning and Operations | A generative AI assistant that creates marketing programs and goals, and builds multi-level hierarchies of programs and goals. It also looks up hierarchy definitions to help you choose the right group and level. |
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| Agentforce Employee Agent | The type of agent used to run some marketing agents. | Salesforce Setup |
| Campaign Creation Agent | A generative AI assistant that drafts marketing briefs, campaigns, and content based on conversational prompts. Must be enabled in Salesforce Setup. | |
| Journey Decisioning Agent | A generative AI assistant that sorts subscribers into journeys or flows, and creates content tailored for each subscriber. AI details are stored in Data Extensions to use in Journey Builder. | Salesforce Setup, with Marketing Cloud Engagement+ |
| Account Discovery Agent | A generative AI assistant that provides insights into existing accounts and recommends buyer group members for nurturing. | Account, lead, and contact record pages where Agentforce is accessible |
| Distributed Marketing Agent | A generative AI assistant that surfaces marketing engagement insights and recommends marketing-approved email templates for your leads, contacts, and person accounts. Must be enabled in Salesforce Setup. | Lead, contact, or person account record pages where Agentforce is accessible |
| Data 360 Marketing Agent | A generative AI feature that drafts segments to use in your campaigns. Must be enabled in Salesforce Setup and set up in the data graph. | Agentic Campaigns |
| Metrics Guard | A predictive AI feature that filters out opens and clicks from standard engagement reports. Must be enabled in Salesforce Setup. Acceptable Use for Einstein Metrics Guard | Emails |
| Send Time Optimization | A predictive AI feature that identifies the ideal time to send an email based on individual recipients’ email engagement history, and then delivers emails at that time. Must be enabled in Salesforce Setup. Acceptable Use for Einstein Send Time Optimization | Emails |
| Engagement Scoring (Advanced edition only) | A predictive AI feature that predicts email opens and clicks, subscriber retention, web conversion, and overall engagement for each individual consumer contact. Must be enabled in Salesforce Setup. Acceptable Use for Einstein Engagement Scoring | Emails |
| Engagement Frequency (Advanced edition only) | A predictive AI feature that analyzes each contact’s engagement record to determine the optimal frequency for sending messages to that contact. Must be enabled in Salesforce Setup. Acceptable Use for Einstein Engagement Frequency | Emails |