---
schema_version: "1"
id: 1455e7d4231003aed647fe0c0ed149251db5940de57af6d6ed67636d32ce74b6
title: Increase Productivity with AI
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_einstein_main.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_main.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 25fbf9bc061a0fd6080664fd3786d88df845e76292e4b916f1ba803883410211
description: To improve work outcomes and increase day-to-day productivity, try predictive and generative AI tools in Marketing Cloud Next.
products:
  - Marketing
release: "264"
---
# Increase Productivity with AI

To improve work outcomes and increase day-to-day productivity, try predictive and generative AI tools in Marketing Cloud Next.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d11075e50">Feature</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d11075e53">Description</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d11075e56">Accessible from...</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e50 ">Agentic Campaigns</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e53 ">An AI-powered workspace for generating campaigns.</td>

          <td data-label="Accessible from..." class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e56 ">Campaigns</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e50 ">Agentic Content</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e53 ">An AI-powered workspace for generating channel-ready, on-brand message content
            that can be used in campaigns.</td>

          <td data-label="Accessible from..." class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e56 ">
            <ul>
              <li>Agentic Content tab</li>

              <li>Campaigns</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e50 ">Marketing Planning and Operations</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e53 ">A generative AI assistant that creates marketing programs and goals, and builds
            multi-level hierarchies of programs and goals. It also looks up hierarchy definitions
            to help you choose the right group and level.</td>

          <td data-label="Accessible from..." class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e56 ">
            <ul>
              <li>Marketing Program list view, record page, and home page</li>

              <li>Marketing goal list view, record page, and home page</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e50 ">Agentforce Employee Agent</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e53 ">The type of agent used to run some marketing agents.</td>

          <td data-label="Accessible from..." class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e56 ">Salesforce Setup</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e50 ">Campaign Creation Agent </td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e53 ">A generative AI assistant that drafts marketing briefs, campaigns, and content
            based on conversational prompts. Must be enabled in Salesforce Setup.</td>

          <td data-label="Accessible from..." class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e56 "><a name="mktg_einstein_main__ul_ctr_3hn_5bc"><!-- --></a>
            <ul id="mktg_einstein_main__ul_ctr_3hn_5bc">
              <li>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_copilot_in_mc.htm&amp;release=264.0.0&amp;type=5" title="Use AI to draft, refine, and generate multichannel and conversational marketing campaigns. Start by drafting a campaign brief and describing your campaign objective when prompted. View and refine campaign previews directly in the brief record for faster, more effective campaign creation. Use AI to refine saved campaign content directly in Content Builder, and use AI to analyze and optimize campaign performance.">Briefs</a>
              </li>

              <li>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_copilot_in_mc.htm&amp;release=264.0.0&amp;type=5" title="Use AI to draft, refine, and generate multichannel and conversational marketing campaigns. Start by drafting a campaign brief and describing your campaign objective when prompted. View and refine campaign previews directly in the brief record for faster, more effective campaign creation. Use AI to refine saved campaign content directly in Content Builder, and use AI to analyze and optimize campaign performance.">Campaigns</a>
              </li>

              <li>
                <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_copilot_in_mc.htm&amp;release=264.0.0&amp;type=5" title="Use AI to draft, refine, and generate multichannel and conversational marketing campaigns. Start by drafting a campaign brief and describing your campaign objective when prompted. View and refine campaign previews directly in the brief record for faster, more effective campaign creation. Use AI to refine saved campaign content directly in Content Builder, and use AI to analyze and optimize campaign performance.">Email subject lines,
                  preheaders, and paragraphs, landing pages, and SMS messages</a>
              </li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e50 ">Journey Decisioning Agent</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e53 ">A generative AI assistant that sorts subscribers into journeys or flows, and
            creates content tailored for each subscriber. AI details are stored in Data Extensions
            to use in Journey Builder.</td>

          <td data-label="Accessible from..." class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e56 ">Salesforce Setup, with Marketing Cloud Engagement+</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e50 ">Account Discovery Agent</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e53 ">A generative AI assistant that provides insights into existing accounts and
            recommends buyer group members for nurturing.</td>

          <td data-label="Accessible from..." class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e56 ">Account, lead, and contact record pages where Agentforce is accessible</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e50 ">Distributed Marketing Agent</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e53 ">A generative AI assistant that surfaces marketing engagement insights and
            recommends marketing-approved email templates for your leads, contacts, and person
            accounts. Must be enabled in Salesforce Setup.</td>

          <td data-label="Accessible from..." class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e56 ">Lead, contact, or person account record pages where Agentforce is
            accessible</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e50 "> Data 360 Marketing Agent</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e53 ">A generative AI feature that drafts segments to use in your campaigns. Must be
            enabled in Salesforce Setup and set up in the data graph.</td>

          <td data-label="Accessible from..." class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e56 "> Agentic Campaigns </td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e50 ">Metrics Guard</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e53 ">A predictive AI feature that filters out opens and clicks from standard
            engagement reports. Must be enabled in Salesforce Setup. <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_model_card_emg.htm&amp;release=264.0.0&amp;type=5" title="In Marketing Cloud Next, Einstein Metrics Guard analyzes email open and click events and calculates the likelihood that each event is real. The model primarily focuses on filtering emails through large-scale email providers that open messages before the customer opens them. The model is also effective for opens and clicks from email scanners on private, corporate email servers.">Acceptable Use for Einstein
              Metrics Guard</a></td>

          <td data-label="Accessible from..." class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e56 ">Emails</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e50 ">Send Time Optimization</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e53 ">A predictive AI feature that identifies the ideal time to send an email based on
            individual recipients’ email engagement history, and then delivers emails at that
            time. Must be enabled in Salesforce Setup. <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_model_card_esto.htm&amp;release=264.0.0&amp;type=5" title="In Marketing Cloud Next, Einstein Send Time Optimization analyzes the optimal time to send a message to an individual to maximize the probability of the individual engaging with the message.">Acceptable Use for Einstein
              Send Time Optimization</a>
          </td>

          <td data-label="Accessible from..." class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e56 ">Emails</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e50 ">Engagement Scoring (Advanced edition only)</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e53 ">A predictive AI feature that predicts email opens and clicks, subscriber
            retention, web conversion, and overall engagement for each individual consumer
            contact. Must be enabled in Salesforce Setup. <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_model_card_ees.htm&amp;release=264.0.0&amp;type=5" title="In Marketing Cloud Next, Einstein Engagement Scoring predicts email opens and clicks, subscriber retention, web conversion, and overall engagement for each individual consumer contact.">Acceptable Use for Einstein Engagement
              Scoring</a></td>

          <td data-label="Accessible from..." class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e56 ">Emails</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e50 ">Engagement Frequency (Advanced edition only)</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e53 ">A predictive AI feature that analyzes each contact’s engagement record to
            determine the optimal frequency for sending messages to that contact. Must be enabled
            in Salesforce Setup. <a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_model_card_eef.htm&amp;release=264.0.0&amp;type=5" title="In Marketing Cloud Next, Einstein Engagement Frequency analyzes each contact’s engagement record to determine the optimal frequency for sending messages to that contact.">Acceptable Use for Einstein Engagement Frequency</a></td>

          <td data-label="Accessible from..." class="slds-cell-wrap" style="vertical-align:top;" headers="d11075e56 ">Emails</td>

        </tr>
      </tbody>
    </table>