Data 360 Reports for Einstein Features in Marketing Cloud Next

Review the effectiveness of Einstein Engagement Frequency and Einstein Engagement Scoring in your marketing campaigns using Data Model Objects in Data 360.

View supported editions.

To view your data in dashbaords you need Data 360, and to enable Einstein Engagement Frequency and Scoring in Marketing Cloud Next. See Enable AI for details.

Note There must be at least 90 days of user engagement with outbound email data. Data may take up to a week to appear.

Create your reports based on these data model objects.

• Email Engagement Frequency
• Email Engagement Score

Use the Email Engagement Score DMO to create reports based on customer engagement personas, or likelihood reports for opens, clicks, and subscribes. For persona-based reports group by engagement personas. For likelihood-based reports group by email click, open, and subscribe likelihoods.

Using the Email Engagement Frequency DMO, create a report that shows how many customers are Saturated or On-Target. Group reports by email engagement frequency.

For a more holistic view, create a dashboard to view your custom report data.

For more information see Data 360 Reports and Dashboards.