---
schema_version: "1"
id: 64e3c1d58f030f740a7550041bee51f4b2127326228715ff07a552a0ac7638b5
title: Data 360 Reports for Einstein Features in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_einstein_dc_reports.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_dc_reports.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 42d0b671c465e48342c98ee74b67a6b59baa97f26ff63b11b4133517f100adad
description: Review the effectiveness of Einstein Engagement Frequency and Einstein Engagement Scoring in your marketing campaigns using Data Model Objects in Data 360.
products:
  - Marketing
release: "264"
---
# Data 360 Reports for Einstein Features in Marketing Cloud Next

Review the effectiveness of Einstein Engagement Frequency and Einstein Engagement Scoring in your marketing campaigns using Data Model Objects in Data 360.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

To view your data in dashbaords you need Data 360, and to enable Einstein Engagement Frequency and Scoring in Marketing Cloud Next. See [Enable AI](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_einstein.htm&type=5&language=en_US) for details.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note There must be at least 90 days of user engagement with outbound email data. Data may take up to a week to appear.

Create your reports based on these data model objects.

- Email Engagement Frequency
- Email Engagement Score

Use the Email Engagement Score DMO to create reports based on customer engagement personas, or likelihood reports for opens, clicks, and subscribes. For persona-based reports group by engagement personas. For likelihood-based reports group by email click, open, and subscribe likelihoods.

Using the Email Engagement Frequency DMO, create a report that shows how many customers are Saturated or On-Target. Group reports by email engagement frequency.

For a more holistic view, create a dashboard to view your custom report data.

For more information see [Data 360 Reports and Dashboards](https://help.salesforce.com/s/articleView?id=data.datacloud_reports_dashboards_overview.htm&type=5&language=en_US).