AI is built on data. When using Marketing Cloud Next, review this table to understand the type of data used by AI agents and features.
The table lists the Customer Data that is used, which is data submitted by the Customer to our services as defined in our Main Services Agreement (MSA), and the usage data that is used, which is data relating to users’ interactions with Salesforce. Data submitted to an AI feature can be used to train AI models, to improve your services and features, or to develop new features that you can access without additional cost.
| Product | Feature | Customer Data and Salesforce Objects Used | Uses Generative AI Model | Uses Global Model |
|---|---|---|---|---|
| Marketing Cloud Next: Growth and Advanced Editions | Agentic Content | Briefs, brands, assets | Yes | No |
| Agentforce - Campaign Creation Agent | Campaigns, Briefs, Engagement Data from Data Cloud, CMS Assets, Flows | Yes | No | |
| Agentforce - Content Creation Agent | Campaigns, Briefs, CMS Assets | Yes | No | |
| Data 360 Marketing Agent | Segments in Data 360 | Yes | No | |
| Send Time Optimization |
Engagement behavior (sends, clicks, opens, unsubscribes, spam complaints) and associated timestamps Data and metadata about customer sending patterns and how campaigns are executed |
No | Yes (required in Growth Edition) | |
| Metrics Guard |
Email engagement (email sends, opens, clicks, unsubscribes, bounces, spam complaints) Data and metadata about customer sending patterns |
No | Yes (required) | |
| Marketing Cloud Next Advanced Edition | Agentic Campaigns | Campaigns, briefs, segment data from Data 360, assets, flows | Yes | No |
| Marketing Planning and Operations | Marketing programs, marketing goals, and marketing planning hierarchy definitions configured in setup. | Yes | No | |
| Agentforce - Journey Decisioning Agent | Journeys, subscriber content | Yes | No | |
| Engagement Scoring |
Email engagement (email sends, opens, clicks, unsubscribes, bounces, spam complaints) Data, and metadata about customer sending patterns |
No | No | |
| Engagement Frequency |
Email engagement (email sends, opens, clicks, unsubscribes, bounces, spam complaints) Data, and metadata about customer sending patterns |
No | No |