---
schema_version: "1"
id: df75117d2e2d171c6d936137b6ab490073aaaaf43f54fceec5497345d746f538
title: AI Data Usage in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_einstein_data_usage.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_data_usage.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 140d78a91b5b8fa0eed390f9b81b3eb5d77192017d9edb3ae99b00f5b824cddd
description: AI is built on data. When using Marketing Cloud Next, review this table to understand the type of data used by AI agents and features.
products:
  - Marketing
release: "264"
---
# AI Data Usage in Marketing Cloud Next

AI is built on data. When using Marketing Cloud Next, review this table to understand the type of data used by AI agents and features.

The table lists the Customer Data that is used, which is data submitted by the Customer to our services as defined in our [Main Services Agreement (MSA)](https://www.salesforce.com/en-us/wp-content/uploads/sites/4/documents/legal/Salesforce_MSA.pdf), and the usage data that is used, which is data relating to users’ interactions with Salesforce. Data submitted to an AI feature can be used to train AI models, to improve your services and features, or to develop new features that you can access without additional cost.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:15%">
        <col style="width:30%">
        <col style="width:35%">
        <col style="width:10%">
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      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:bottom;" id="d62163e55">Product</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:bottom;" id="d62163e58">Feature</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:bottom;" id="d62163e61">Customer Data and Salesforce Objects Used</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:bottom;" id="d62163e64">Uses Generative AI Model</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:bottom;" id="d62163e67">Uses Global Model</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Product" class="slds-cell-wrap" rowspan="6" style="vertical-align:top;" headers="d62163e55 "><span>Marketing Cloud Next</span>: Growth and Advanced Editions</td>

          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e58 ">Agentic Content</td>

          <td data-label="Customer Data and Salesforce Objects Used" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e61 ">Briefs, brands, assets</td>

          <td data-label="Uses Generative AI Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e64 ">Yes</td>

          <td data-label="Uses Global Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e58 ">Agentforce - Campaign Creation Agent </td>

          <td data-label="Customer Data and Salesforce Objects Used" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e61 ">Campaigns, Briefs, Engagement Data from Data Cloud, CMS Assets, Flows</td>

          <td data-label="Uses Generative AI Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e64 ">Yes</td>

          <td data-label="Uses Global Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e58 ">Agentforce - Content Creation Agent</td>

          <td data-label="Customer Data and Salesforce Objects Used" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e61 ">Campaigns, Briefs, CMS Assets</td>

          <td data-label="Uses Generative AI Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e64 ">Yes</td>

          <td data-label="Uses Global Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e58 "> Data 360 Marketing Agent</td>

          <td data-label="Customer Data and Salesforce Objects Used" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e61 ">Segments in <span>Data 360</span></td>

          <td data-label="Uses Generative AI Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e64 ">Yes</td>

          <td data-label="Uses Global Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e58 ">Send Time Optimization</td>

          <td data-label="Customer Data and Salesforce Objects Used" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e61 ">
            <p>Engagement behavior (sends, clicks, opens, unsubscribes, spam complaints) and
              associated timestamps</p>
            <p style="margin-bottom:0;">Data and metadata about customer sending patterns and how
              campaigns are executed</p>
          </td>

          <td data-label="Uses Generative AI Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e64 ">No</td>

          <td data-label="Uses Global Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e67 ">Yes (required in Growth Edition)</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e58 ">Metrics Guard</td>

          <td data-label="Customer Data and Salesforce Objects Used" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e61 ">
            <p>Email engagement (email sends, opens, clicks, unsubscribes, bounces, spam
              complaints)</p>
            <p style="margin-bottom:0;">Data and metadata about customer sending patterns</p>
          </td>

          <td data-label="Uses Generative AI Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e64 ">No</td>

          <td data-label="Uses Global Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e67 ">Yes (required)</td>

        </tr>
        <tr class="">
          <td data-label="Product" class="slds-cell-wrap" rowspan="5" style="vertical-align:top;" headers="d62163e55 "><span>Marketing Cloud Next</span> Advanced Edition</td>

          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e58 ">Agentic Campaigns</td>

          <td data-label="Customer Data and Salesforce Objects Used" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e61 ">Campaigns, briefs, segment data from Data 360, assets, flows</td>

          <td data-label="Uses Generative AI Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e64 ">Yes</td>

          <td data-label="Uses Global Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e58 ">Marketing Planning and Operations</td>

          <td data-label="Customer Data and Salesforce Objects Used" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e61 ">Marketing programs, marketing goals, and marketing planning hierarchy definitions
            configured in setup.</td>

          <td data-label="Uses Generative AI Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e64 ">Yes</td>

          <td data-label="Uses Global Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e58 ">Agentforce - Journey Decisioning Agent</td>

          <td data-label="Customer Data and Salesforce Objects Used" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e61 ">Journeys, subscriber content</td>

          <td data-label="Uses Generative AI Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e64 ">Yes</td>

          <td data-label="Uses Global Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e58 ">Engagement Scoring</td>

          <td data-label="Customer Data and Salesforce Objects Used" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e61 ">
            <p>Email engagement (email sends, opens, clicks, unsubscribes, bounces, spam
              complaints) </p>
            <p style="margin-bottom:0;">Data, and metadata about customer sending patterns</p>
          </td>

          <td data-label="Uses Generative AI Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e64 ">No</td>

          <td data-label="Uses Global Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e67 ">No</td>

        </tr>
        <tr class="">
          <td data-label="Feature" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e58 ">Engagement Frequency </td>

          <td data-label="Customer Data and Salesforce Objects Used" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e61 ">
            <p>Email engagement (email sends, opens, clicks, unsubscribes, bounces, spam
              complaints) </p>
            <p style="margin-bottom:0;">Data, and metadata about customer sending patterns</p>
          </td>

          <td data-label="Uses Generative AI Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e64 ">No</td>

          <td data-label="Uses Global Model" class="slds-cell-wrap" style="vertical-align:top;" headers="d62163e67 ">No</td>

        </tr>
      </tbody>
    </table>