Add a dynamic content block to a message to show different content to different
recipients based on their attributes or behavior. Use dynamic content to personalize offers,
imagery, or messaging without creating separate content assets for each audience
segment.
Required Editions
View supported editions.
| User Permissions Needed |
| To create or edit content: |
Marketing Cloud Manager permission set
AND
Any CMS workspace contributor
role
|
| To publish or unpublish content: |
Marketing Cloud Manager permission set
AND
A CMS workspace contributor role
of content admin or content manager
|
Before adding dynamic content, add a data graph as a data source. Dynamic content isn't
available in an email until a data graph is added. See Set Up Personalization Features in Marketing Cloud
Next.
-
Open a message in Content Builder and navigate to the content area where you want to add
dynamic content.
-
Click Add Dynamic Content, or select
Dynamic Content from the content palette.
-
In the Dynamic Content editor, define the default content block.
The default content block is what recipients see when no rule matches.
-
Click Add Rule.
Choose a data source from Inputs or
Data, set the condition (for example, Field equals Value), and add
the content to show when the rule matches.
-
Add more rules as needed.
Rules are evaluated in order; the first matching rule applies.
-
Click Save.
To reuse this dynamic content block in another message, open that message in Content Builder
and add the saved block from the content library.
