User Permissions for Distributed Marketing and Alerts

Assign the required permissions for creating email templates and sending Distributed Marketing and Alerts messages.

Email Template Creators

People who create and manage Distributed Marketing and Alerts email templates need access to campaigns and flows. Work with your Salesforce administrator to make sure that they have these user permissions.

User Permissions Needed
To create and manage a campaign:

Marketing Cloud Manager permission set

OR

View Flows AND Create or Edit Flows app permissions AND permissions to all elements in the flow

To create and edit flows:

Marketing Cloud Manager permission set

OR

View Flows AND Create or Edit Flows app permissions AND permissions to all elements in the flow

To share flows and view shared flows: Learn more about flow sharing.

Distributed Marketing Message Senders

The Marketing Cloud Manager permission set gives users access to create and manage campaigns and flows, in addition to creating and sending distributed messages. While you can still assign the Marketing Cloud Manager permission set, most Distributed Marketing and Alerts senders don’t need its broad level of access if they only customize and send messages. Instead, you can restrict feature access by applying only the specific required permissions listed—either directly for a profile or through a custom permission set.

Type Name
Permission set license Distributed Marketing and Alerts
Permission set Send Distributed Marketing Messages
System permissions

Access Activities

Allow sending of List Emails

Edit Tasks

Lightning Experience User

Manage Email Content

Mass Email

Send Email

Send Unified Messaging Email

App permission Send Distributed Marketing Message Event
Object permissions

Read on Account, Lead, Contact, and Campaign

AND

Create, Delete, Update, View All, Modify All are optional for each object.

Content workspace and builder permissions

Content Manager or Admin role

Learn more about these permissions.