---
schema_version: "1"
id: 1435b251a07b3e0af5f39f6d4b39f17fb36eb386087a7789858e81252713db48
title: User Permissions for Distributed Marketing and Alerts
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_dma_permissions.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_dma_permissions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 925cab383ce2c34f92fb540b8a77faec137dd25eb22396793e44fd6d19122a9f
description: Assign the required permissions for creating email templates and sending Distributed Marketing and Alerts messages.
products:
  - Marketing
release: "264"
---
# User Permissions for Distributed Marketing and Alerts

Assign the required permissions for creating email templates and sending Distributed Marketing and Alerts messages.

## Email Template Creators

People who create and manage Distributed Marketing and Alerts email templates need access to campaigns and flows. Work with your Salesforce administrator to make sure that they have these user permissions.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:40%">
          <col style="width:60%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="vertical-align:top;" id="d19218e44">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e44 ">To create and manage a campaign:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e44 ">
              <p>Marketing Cloud Manager permission set</p>
              <p>OR</p>
              <p style="margin-bottom:0;">View Flows AND Create or Edit Flows app permissions AND permissions to all
                elements in the flow</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e44 ">To create and edit flows:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e44 ">
              <p>Marketing Cloud Manager permission set</p>
              <p>OR</p>
              <p style="margin-bottom:0;">View Flows AND Create or Edit Flows app permissions AND permissions to all
                elements in the flow</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e44 ">To share flows and view shared flows:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e44 "><a href="https://help.salesforce.com/s/articleView?id=mktg.flow_distribute_sharing_categorize.htm&amp;type=5&amp;language=en_US" target="_blank">Learn more about flow sharing</a>.</td>

          </tr>
        </tbody>
      </table>

## Distributed Marketing Message Senders

The Marketing Cloud Manager permission set gives users access to create and manage campaigns and flows, in addition to creating and sending distributed messages. While you can still assign the Marketing Cloud Manager permission set, most Distributed Marketing and Alerts senders don’t need its broad level of access if they only customize and send messages. Instead, you can restrict feature access by applying only the specific required permissions listed—either directly for a profile or through a custom permission set.

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        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d19218e123">Type</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d19218e126">Name</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e123 ">Permission set license</td>

            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e126 ">Distributed Marketing and Alerts</td>

          </tr>
          <tr class="">
            <td data-label="Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e123 ">Permission set</td>

            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e126 ">Send Distributed Marketing Messages</td>

          </tr>
          <tr class="">
            <td data-label="Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e123 ">System permissions</td>

            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e126 ">
              <p>Access Activities</p>
              <p>Allow sending of List Emails</p>
              <p>Edit Tasks</p>
              <p>Lightning Experience User</p>
              <p>Manage Email Content</p>
              <p>Mass Email</p>
              <p>Send Email</p>
              <p style="margin-bottom:0;">Send Unified Messaging Email</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e123 ">App permission</td>

            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e126 ">Send Distributed Marketing Message Event</td>

          </tr>
          <tr class="">
            <td data-label="Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e123 ">Object permissions</td>

            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e126 ">
              <p>Read on Account, Lead, Contact, and Campaign</p>
              <p>AND</p>
              <p style="margin-bottom:0;">Create, Delete, Update, View All, Modify All are optional for each
                object.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e123 ">Content workspace and builder permissions</td>

            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d19218e126 ">
              <p>Content Manager or Admin role</p>
              <p style="margin-bottom:0;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_contributors_workspace.htm&amp;type=5&amp;language=en_US" target="_blank">Learn more about these
                  permissions</a>.</p>
            </td>

          </tr>
        </tbody>
      </table>