When you create a marketing object, you can select from three supported data types to match your data requirements. Understanding the available data types and system storage capacity helps you design marketing objects that support your business needs while maintaining system performance.
Supported Data Types
When you specify a field in a marketing object, select one of these data types. Unlike data extensions in Marketing Cloud Engagement, you can’t change the maximum length of a field in a marketing object.
| Data Type | Description |
|---|---|
| Text | A string that contains up to 255 characters. |
| Number | A positive or negative integer with up to 18 digits. |
| Decimal | A positive or negative decimal number with up to 18 digits. |
Resource Allocations
Each org has allocated usage capacity for marketing objects. These allocations ensure consistent performance and reliability across all your marketing activities.
| Resource | Allocation | Details |
|---|---|---|
| Storage size |
The allocation depends on your edition:
|
When you approach the maximum value, the system notifies you so that you can free up storage space. |
| Number of marketing objects |
The allocation depends on your edition:
|
When you approach the maximum, the system notifies you so that you delete old or unused objects. |
| Number of columns in an object | 100 |