---
schema_version: "1"
id: 198df7e4d9e3ae8614349dd1a754ed69b45134f551f60235585f0517ad9d6304
title: Marketing Object Data Types and Resource Allocations
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_data_objects_allocations.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_data_objects_allocations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5eb3a5dc03a86e372f6bcc48e328d7df53c519fab65b0e5ccd95f9681f1e5d41
description: When you create a marketing object, you can select from three supported data types to match your data requirements. Understanding the available data types and system storage capacity helps you design marketing objects that support your business needs while maintaining system performance.
products:
  - Marketing
release: "264"
---
# Marketing Object Data Types and Resource Allocations

When you create a marketing object, you can select from three supported data types to match your data requirements. Understanding the available data types and system storage capacity helps you design marketing objects that support your business needs while maintaining system performance.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

## Supported Data Types

When you specify a field in a marketing object, select one of these data types. Unlike data extensions in Marketing Cloud Engagement, you can’t change the maximum length of a field in a marketing object.

 
| Data Type | Description |
| --- | --- |
| Text | A string that contains up to 255 characters. |
| Number | A positive or negative integer with up to 18 digits. |
| Decimal | A positive or negative decimal number with up to 18 digits. |

## Resource Allocations

Each org has allocated usage capacity for marketing objects. These allocations ensure consistent performance and reliability across all your marketing activities.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d52382e120">Resource</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d52382e123">Allocation</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d52382e126">Details</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Resource" class="slds-cell-wrap" style="vertical-align:top;" headers="d52382e120 ">Storage size</td>

            <td data-label="Allocation" class="slds-cell-wrap" style="vertical-align:top;" headers="d52382e123 ">
              <p>The allocation depends on your edition:</p>
              <ul>
                <li><strong>Growth</strong>: 10 GB</li>

                <li><strong>Advanced</strong>: 40 GB</li>

              </ul>
            </td>

            <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d52382e126 ">When you approach the maximum value, the system notifies you so that you can free up
              storage space.</td>

          </tr>
          <tr class="">
            <td data-label="Resource" class="slds-cell-wrap" style="vertical-align:top;" headers="d52382e120 ">Number of marketing objects</td>

            <td data-label="Allocation" class="slds-cell-wrap" style="vertical-align:top;" headers="d52382e123 ">
              <p>The allocation depends on your edition:</p>
              <ul>
                <li><strong>Growth</strong>: 25 marketing objects</li>

                <li><strong>Advanced</strong>: 100 marketing objects</li>

              </ul>
            </td>

            <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d52382e126 ">When you approach the maximum, the system notifies you so that you delete old or
              unused objects.</td>

          </tr>
          <tr class="">
            <td data-label="Resource" class="slds-cell-wrap" style="vertical-align:top;" headers="d52382e120 ">Number of columns in an object</td>

            <td data-label="Allocation" class="slds-cell-wrap" style="vertical-align:top;" headers="d52382e123 ">100</td>

            <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d52382e126 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>