UTM parameters are set at the org level and apply to all content by default. When you're building a message, you can override those defaults for a specific content asset or for individual links.
Required Editions
| User Permissions Needed | |
|---|---|
| To create or edit content: |
Marketing Cloud Manager permission set AND Any CMS workspace contributor role |
| To publish or unpublish content: |
Marketing Cloud Manager permission set AND A CMS workspace contributor role of content admin or content manager |
Override Parameters at the Content Level
Customize UTM parameter values for a specific content asset, replacing the defaults set at the org level. Content-level values apply to all links in that asset unless you set an override on a specific link.
- Open the content asset in its builder (Email, SMS, or WhatsApp).
- In the Manage Link Parameters panel, review the parameters inherited from the org level.
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For any parameter you want to override, enter a new value.
Leave the field blank to keep the inherited org value.
- Save the content asset.
Add a Link with Individual Parameter Overrides
Use Link Builder to insert a link with UTM parameter overrides that apply only to that link, overriding both org-level and content-level defaults.
- In the content builder, place your cursor where you want to insert a link and click Add Link.
- In the Link Builder panel, complete the required fields.
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Open the Link Parameters section.
The inheritance tag on each parameter indicates whether its value comes from the org level or the content level.
- To override a parameter for this link only, enter a new value.
- Review the Live Preview at the bottom of the panel.
- Save your changes.
Edit or Remove an Inserted Link
Update a link's destination, text, or UTM parameter overrides, or remove it from your content.
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To edit a link, select the link in your content to reopen the
Link Builder.
Update the destination URL, link text, link title, or any parameter overrides, and then click Save.
- To remove a link, select the link in your content and click Remove Link.
