---
schema_version: "1"
id: 1fad4cfea9e5d0712cb85e6d63f38ffadde2a4daf8ac98f31c5fda96c124f14e
title: Apply UTM Tracking Parameters to Your Content
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_content_utm_tracking_parameters.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_content_utm_tracking_parameters.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2b0b53e22d2e42ce753f310778b136cafe0295c3932bd784fcd0c3ae969d81ad
description: UTM parameters are set at the org level and apply to all content by default. When you're building a message, you can override those defaults for a specific content asset or for individual links.
products:
  - Marketing
release: "264"
---
# Apply UTM Tracking Parameters to Your Content

UTM parameters are set at the org level and apply to all content by default. When you're building a message, you can override those defaults for a specific content asset or for individual links.

### Required Editions

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d32307e49">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d32307e49 ">To create or edit content:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d32307e49 ">
              <p>Marketing Cloud Manager permission set </p>
              <p>AND</p>
              <p style="margin-bottom:0;">Any CMS workspace contributor
                role</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d32307e49 ">To publish or unpublish content:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d32307e49 ">
              <p>Marketing Cloud Manager permission set </p>
              <p>AND</p>
              <p style="margin-bottom:0;">A CMS workspace contributor role
                of content admin or content manager</p>
            </td>

          </tr>
        </tbody>
      </table>

## Override Parameters at the Content Level

Customize UTM parameter values for a specific content asset, replacing the defaults set at the org level. Content-level values apply to all links in that asset unless you set an override on a specific link.

1. Open the content asset in its builder (Email, SMS, or WhatsApp).
2. In the **Manage Link Parameters** panel, review the parameters inherited from the org level.
3. For any parameter you want to override, enter a new value.
    
    Leave the field blank to keep the inherited org value.
4. Save the content asset.

## Add a Link with Individual Parameter Overrides

Use Link Builder to insert a link with UTM parameter overrides that apply only to that link, overriding both org-level and content-level defaults.

1. In the content builder, place your cursor where you want to insert a link and click **Add Link**.
2. In the **Link Builder** panel, complete the required fields.
3. Open the **Link Parameters** section.
    
    The inheritance tag on each parameter indicates whether its value comes from the org level or the content level.
4. To override a parameter for this link only, enter a new value.
5. Review the **Live Preview** at the bottom of the panel.
6. Save your changes.

## Edit or Remove an Inserted Link

Update a link's destination, text, or UTM parameter overrides, or remove it from your content.

1. To edit a link, select the link in your content to reopen the **Link Builder**.
    
    Update the destination URL, link text, link title, or any parameter overrides, and then click **Save**.
2. To remove a link, select the link in your content and click **Remove Link**.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note You can't edit UTM parameters on a link after the message has been sent. Parameter values are resolved at send time.