Certain content types, such as brands and tracked links, are available for reuse within other content types. For example, after you establish your brand settings, marketers can apply those brand styles to other content they build.
Personalization tools also provide some reusable components, such as personalization points and expressions. See Personalization Marketing Content.
- Brand Your Content in Marketing Cloud Next
Apply a consistent look and feel, and build trust across your marketing content, while grounding the content that your Agentforce agents generate. - Create a Custom Font in Marketing Cloud Next
Create a custom font to store a licensed font file in your marketing workspace. After you publish the font, your content creators can apply your brand typography in emails, landing pages, forms, and more. - Create and Manage a Reusable Content Block
Content admins and content managers can combine text, images, links, and buttons into reusable content blocks. The blocks are stored in a marketing workspace, where they’re easily available to content authors, who can add them to any email or landing page. Create different content blocks for different audiences, and use variation rules to personalize which block is delivered to which audience. - Add a Dynamic Content Block
Add a dynamic content block to a message to show different content to different recipients based on their attributes or behavior. Use dynamic content to personalize offers, imagery, or messaging without creating separate content assets for each audience segment. - Create and Manage a Custom Tracked Link
A custom tracked link reports clicks from content that you manage outside of Marketing Cloud Next, such as an ad, that points to a connected external website. - Apply UTM Tracking Parameters to Your Content
UTM parameters are set at the org level and apply to all content by default. When you're building a message, you can override those defaults for a specific content asset or for individual links.