---
schema_version: "1"
id: 51d9e4bc00039bfbc567e5774f4654d64105c910330d85f39b16dbe0a8b9f0d5
title: Reusable Content in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_content_reusable.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_content_reusable.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 80ad355009a3715e3e271609e9b627092f5c5d8f8dea99e9c8bb548bcad0a546
description: Certain content types, such as brands and tracked links, are available for reuse within other content types. For example, after you establish your brand settings, marketers can apply those brand styles to other content they build.
products:
  - Marketing
release: "264"
---
# Reusable Content in Marketing Cloud Next

Certain content types, such as brands and tracked links, are available for reuse within other content types. For example, after you establish your brand settings, marketers can apply those brand styles to other content they build.

Personalization tools also provide some reusable components, such as personalization points and expressions. See [Personalization Marketing Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_personalization.htm&release=264.0.0&type=5 "To increase customer engagement and improve conversations, personalize your marketing content. Create one email with dynamic content variations that appear for different recipients based on targeting rules. Get timely and accurate results for merge fields in marketing messages, landing pages, and reusable content blocks by referencing personalized data. For example, include a name attribute from a customer’s unified individual profile, include product purchase or subscription event data, or reference attributes from across related data objects, such as a contact from an account.").

- **[Brand Your Content in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_brand.htm&release=264.0.0&type=5)**  
    Apply a consistent look and feel, and build trust across your marketing content, while grounding the content that your Agentforce agents generate.
- **[Create a Custom Font in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_custom_font_create.htm&release=264.0.0&type=5)**  
    Create a custom font to store a licensed font file in your marketing workspace. After you publish the font, your content creators can apply your brand typography in emails, landing pages, forms, and more.
- **[Create and Manage a Reusable Content Block](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_reusable_content_blocks.htm&release=264.0.0&type=5)**  
    Content admins and content managers can combine text, images, links, and buttons into reusable content blocks. The blocks are stored in a marketing workspace, where they’re easily available to content authors, who can add them to any email or landing page. Create different content blocks for different audiences, and use variation rules to personalize which block is delivered to which audience.
- **[Add a Dynamic Content Block](https://help.salesforce.com/s/articleView?id=mktg.mktg_dynamic_content_block.htm&release=264.0.0&type=5)**  
    Add a dynamic content block to a message to show different content to different recipients based on their attributes or behavior. Use dynamic content to personalize offers, imagery, or messaging without creating separate content assets for each audience segment.
- **[Create and Manage a Custom Tracked Link](https://help.salesforce.com/s/articleView?id=mktg.mktg_tracking_custom_link_create.htm&release=264.0.0&type=5)**  
    A custom tracked link reports clicks from content that you manage outside of Marketing Cloud Next, such as an ad, that points to a connected external website.
- **[Apply UTM Tracking Parameters to Your Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_utm_tracking_parameters.htm&release=264.0.0&type=5)**  
    UTM parameters are set at the org level and apply to all content by default. When you're building a message, you can override those defaults for a specific content asset or for individual links.