A preference page is a web page where your customers opt in or out of marketing
messages. You control the look and feel of each page, decide which subscriptions appear, and add
or remove subscriptions as needed. Marketing Cloud Next includes a customizable email preference
page, and you can create custom pages for any marketing channel. Each page is personalized for
the recipient and retains their contact point and subscription preferences.
Required Editions
| Available in: Salesforce Enterprise and
Unlimited Editions with Marketing Cloud Next
Growth or Advanced Edition |
- Turn On Custom Preference Pages
If you enabled Marketing Cloud Next before April 2026, turn on custom preference pages. If you enabled Marketing Cloud Next after April 2026, you have this functionality by default.
- Manage Preference Pages
Allow your customers to update their own subscription preferences, or opt out of marketing messages with preference pages. Each preference page is channel-specific and customized to the recipient when they view the page. Control the look and feel of each page, and which subscriptions to include.
