---
schema_version: "1"
id: f538d3d08cdcb156fba6bf10c3ac6c608989b0e7724a5f619d4df4b94a649e50
title: Preference Pages in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_consent_preference_pages_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_consent_preference_pages_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 765a9ef137c33f6013ae2ee85a452f41a257aabbe9bb47c1c0f4ec7e53b0462e
description: A preference page is a web page where your customers opt in or out of marketing messages. You control the look and feel of each page, decide which subscriptions appear, and add or remove subscriptions as needed. Marketing Cloud Next includes a customizable email preference page, and you can create custom pages for any marketing channel. Each page is personalized for the recipient and retains their contact point and subscription preferences.
products:
  - Marketing
release: "264"
---
# Preference Pages in Marketing Cloud Next

A preference page is a web page where your customers opt in or out of marketing messages. You control the look and feel of each page, decide which subscriptions appear, and add or remove subscriptions as needed. Marketing Cloud Next includes a customizable email preference page, and you can create custom pages for any marketing channel. Each page is personalized for the recipient and retains their contact point and subscription preferences.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Salesforce <strong class="uicontrol">Enterprise</strong> and <strong class="uicontrol">Unlimited</strong> Editions with Marketing Cloud Next <strong class="uicontrol">Growth</strong> or <strong class="uicontrol">Advanced</strong> Edition</span></td></tr></tbody></table>

- **[Turn On Custom Preference Pages](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_create_customizable_preference_page.htm&release=264.0.0&type=5)**  
    If you enabled Marketing Cloud Next before April 2026, turn on custom preference pages. If you enabled Marketing Cloud Next after April 2026, you have this functionality by default.
- **[Manage Preference Pages](https://help.salesforce.com/s/articleView?id=mktg.mktg_consent_manage_preference_pages.htm&release=264.0.0&type=5)**  
    Allow your customers to update their own subscription preferences, or opt out of marketing messages with preference pages. Each preference page is channel-specific and customized to the recipient when they view the page. Control the look and feel of each page, and which subscriptions to include.