Tools for Tracking and Reporting on Campaigns

Marketing Cloud Next offers tools to help you monitor and track campaign success over time.

Required Editions

Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition, and in Starter and Pro Suite Editions. Your edition determines the options that you have.

In this topic:

Marketing Performance Intelligence
Flow Analytics reporting
Campaign Stage field
Opportunity Influence
Marketing Calendar
Email: Not Sent Reasons table
Related Landing Pages related list

Marketing Performance Intelligence

For comprehensive campaign analytics, admins can configure Marketing Performance Intelligence dashboards for marketers. Aggregate analytics are available on the Performance tab and individual campaign insights are available on the sidebar of campaign records under Performance > Insights. The campaign-specific email deliverability dashboard is available under Performance > Deliverability.

See Set Up Marketing Performance Intelligence.

Flow Analytics Reporting

When you have Marketing Cloud Next Advanced edition, certain flow types support on-canvas analytics and other contextual insights. To view insights for messaging elements, such as Send Email Message, make sure that you have the Tableau Next Included App Business User permission set.

See View Embedded Element Analytics and Detailed Insights for more details about permissions and setup.

Campaign Stage

Each campaign can be related to multiple flows. The Campaign Stage field on the campaign record shows which stage the campaign is in based on all the flows in the campaign. To make this field available, an admin must add it to the campaign page layout and set the field-level security for each profile that needs access to the field.

Campaign Stage	Campaign Flow Status Scenarios
In Planning	Scenario 1: At least one flow with a status of Scheduled or Preparing Data No flows with a status of In Progress or Finishing Scenario 2: At least one flow with a status of Draft No flows with a status of Scheduled, Preparing Data, In Progress, or Finishing
In Progress	At least one flow with a status of In Progress or Finishing
Completed	At least one flow with a status of Completed No flows with a status of Draft, Scheduled, Preparing Data, In Progress, Finishing, or Error
Error	At least one flow with a status of Error No flows with a status of Draft, Scheduled, Preparing Data, In Progress, or Finishing
Canceled	At least one flow with a status of Canceled No flows with other statuses
Paused	At least one flow with a status of Paused No flows with a status of Scheduled, Preparing Data, In Progress, or Finishing

Opportunity Influence

Opportunity Influence uses engagement data from contacts related to Closed/Won opportunities to attribute revenue to specific campaigns. To make this feature available to marketers, an admin must enable Opportunity Influence in Salesforce Setup. After setup is complete, Influenced Opportunities appears on the campaign sidebar under Performance.

See Enable Opportunity Influence.

Marketing Calendar

Stay aligned with Sales and track current and upcoming marketing efforts with the Marketing Calendar. Add and remove individual calendar views as needed. Here are the available calendars.

Campaigns
Campaign Segment Flows
Segment Flows

See Manage Your Campaigns and Flows with Marketing Calendar.

Value	Resolution
Message didn't send because internal error occurred while trying to send message	Try again later.
Can't verify recipient consent	Make sure the recipient provided consent to receive your email messages and try again.
Tried to send promotional email to recipient without opt-in	Try the send again after the recipient provides opt-in consent.
Reached or exceeded sending allowance	Work with your Salesforce account executive to purchase more entitlements and try the send again.
Data graph doesn't contain valid personalization information	Review your data and try again.
From address not authorized to send email	Make sure the From address is valid, then try the send again.
Invalid number of data graphs	Review the data graphs and try again.
Message was missing a recipient email address.	Add at least one recipient email address to your send and try again.
Message wasn't sent because it included an unsupported preference center merge field	We can't send a message with an unsupported preference center merge field. Review the merge field and try again.
Can't retrieve profile attributes	We can't retrieve profile attributes for this send.
Recipient address returned hard bounce in previous send attempt	Removed address from send and try again
Failed to render because of syntax errors	Make sure you’re using a valid message, then try the send again.
Message wasn't sent because the time-to-live (TTL) value was exceeded	Try again later.

Email: Not Sent Reasons

This table lists the possible values for the NotSentReason field, and the steps that you can take to resolve each issue.

The NotSentReason field maps to the Engagement Action Reason field of the Email Engagement DMO. To identify recent reasons, open that object in the Data Explorer. If the field doesn't appear, click Edit Columns to add it.

For more information about available engagement DMO data, see Email Engagement Data in Unified Messaging.

Related Landing Pages

To relate reporting metrics for a landing page to a campaign, manually add the URL alias for the page to the Related Landing Pages related list on the campaign record. To make the Related Landing Pages related list available to marketers, an admin must add it to the campaign page layout.

Campaign Overview

The Overview tab in the campaign sidebar offers an at-a-glance view of a campaign so you can see where action is needed. In the Performance section, drill down into performance insights, deliverability issues, and Opportunity Influence data. In the content section, review all of your campaign's content across flows. For more on the overview, see Campaign Record vs. Flow Canvas