---
schema_version: "1"
id: a8e9a69faac146b848a4aba6bdbf49e137d8ecdc6b037d1ea81cb493263198cf
title: Tools for Tracking and Reporting on Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_campaigns_reporting_ref.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_reporting_ref.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8b0b701ca54ca14c5cbd8bc90a9584e8288fb03c515005f5d89b1cc957cdff32
description: Marketing Cloud Next offers tools to help you monitor and track campaign success over time.
products:
  - Marketing
release: "264"
---
# Tools for Tracking and Reporting on Campaigns

Marketing Cloud Next offers tools to help you monitor and track campaign success over time.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Salesforce <strong class="uicontrol">Enterprise</strong> and <strong class="uicontrol">Unlimited</strong> Editions with Marketing Cloud Next <strong class="uicontrol">Growth</strong> or <strong class="uicontrol">Advanced</strong> Edition, and in <strong class="uicontrol">Starter</strong>&nbsp;and&nbsp;<strong class="uicontrol">Pro Suite</strong>&nbsp;Editions. Your edition determines the options that you have.</span></td></tr></tbody></table>

In this topic:

- Marketing Performance Intelligence
- Flow Analytics reporting
- Campaign Stage field
- Opportunity Influence
- Marketing Calendar
- Email: Not Sent Reasons table
- Related Landing Pages related list

## Marketing Performance Intelligence

For comprehensive campaign analytics, admins can configure Marketing Performance Intelligence dashboards for marketers. Aggregate analytics are available on the Performance tab and individual campaign insights are available on the sidebar of campaign records under **Performance > Insights**. The campaign-specific email deliverability dashboard is available under **Performance > Deliverability**.

See [Set Up Marketing Performance Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_marketing_performance.htm&language=en_US).

## Flow Analytics Reporting

When you have Marketing Cloud Next Advanced edition, certain flow types support on-canvas analytics and other contextual insights. To view insights for messaging elements, such as Send Email Message, make sure that you have the Tableau Next Included App Business User permission set.

See [View Embedded Element Analytics and Detailed Insights](https://help.salesforce.com/s/articleView?id=platform.flow_monitor_on_canvas_insights.htm&type=5&language=en_US) for more details about permissions and setup.

## Campaign Stage

Each campaign can be related to multiple flows. The Campaign Stage field on the campaign record shows which stage the campaign is in based on all the flows in the campaign. To make this field available, an admin must add it to the campaign page layout and set the field-level security for each profile that needs access to the field.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d50595e152">Campaign Stage</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d50595e155">Campaign Flow Status Scenarios</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Campaign Stage" class="slds-cell-wrap" style="vertical-align:top;" headers="d50595e152 ">In Planning</td>

            <td data-label="Campaign Flow Status Scenarios" class="slds-cell-wrap" style="vertical-align:top;" headers="d50595e155 ">
              <p>Scenario 1:</p><a name="mktg_campaigns_reporting_ref__ul_ktg_4xl_tdc"><!-- --></a>
              <ul id="mktg_campaigns_reporting_ref__ul_ktg_4xl_tdc">
                <li>At least one flow with a status of Scheduled or Preparing Data</li>

                <li>No flows with a status of In Progress or Finishing</li>

              </ul>
              <p>Scenario 2:</p><a name="mktg_campaigns_reporting_ref__ul_own_qxl_tdc"><!-- --></a>
              <ul id="mktg_campaigns_reporting_ref__ul_own_qxl_tdc">
                <li>At least one flow with a status of Draft</li>

                <li>No flows with a status of Scheduled, Preparing Data, In Progress, or
                  Finishing</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Campaign Stage" class="slds-cell-wrap" style="vertical-align:top;" headers="d50595e152 ">In Progress</td>

            <td data-label="Campaign Flow Status Scenarios" class="slds-cell-wrap" style="vertical-align:top;" headers="d50595e155 ">At least one flow with a status of In Progress or Finishing</td>

          </tr>
          <tr class="">
            <td data-label="Campaign Stage" class="slds-cell-wrap" style="vertical-align:top;" headers="d50595e152 ">Completed</td>

            <td data-label="Campaign Flow Status Scenarios" class="slds-cell-wrap" style="vertical-align:top;" headers="d50595e155 "><a name="mktg_campaigns_reporting_ref__ul_dns_txl_tdc"><!-- --></a>
              <ul id="mktg_campaigns_reporting_ref__ul_dns_txl_tdc">
                <li>At least one flow with a status of Completed</li>

                <li>No flows with a status of Draft, Scheduled, Preparing Data, In Progress,
                  Finishing, or Error</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Campaign Stage" class="slds-cell-wrap" style="vertical-align:top;" headers="d50595e152 ">Error</td>

            <td data-label="Campaign Flow Status Scenarios" class="slds-cell-wrap" style="vertical-align:top;" headers="d50595e155 "><a name="mktg_campaigns_reporting_ref__ul_eyh_yxl_tdc"><!-- --></a>
              <ul id="mktg_campaigns_reporting_ref__ul_eyh_yxl_tdc">
                <li>At least one flow with a status of Error</li>

                <li>No flows with a status of Draft, Scheduled, Preparing Data, In Progress, or
                  Finishing</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Campaign Stage" class="slds-cell-wrap" style="vertical-align:top;" headers="d50595e152 ">Canceled</td>

            <td data-label="Campaign Flow Status Scenarios" class="slds-cell-wrap" style="vertical-align:top;" headers="d50595e155 "><a name="mktg_campaigns_reporting_ref__ul_jbj_byl_tdc"><!-- --></a>
              <ul id="mktg_campaigns_reporting_ref__ul_jbj_byl_tdc">
                <li>At least one flow with a status of Canceled</li>

                <li>No flows with other statuses</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Campaign Stage" class="slds-cell-wrap" style="vertical-align:top;" headers="d50595e152 ">Paused</td>

            <td data-label="Campaign Flow Status Scenarios" class="slds-cell-wrap" style="vertical-align:top;" headers="d50595e155 "><a name="mktg_campaigns_reporting_ref__ul_cyr_cyl_tdc"><!-- --></a>
              <ul id="mktg_campaigns_reporting_ref__ul_cyr_cyl_tdc">
                <li>At least one flow with a status of Paused</li>

                <li>No flows with a status of Scheduled, Preparing Data, In Progress, or
                  Finishing</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

## Opportunity Influence

Opportunity Influence uses engagement data from contacts related to Closed/Won opportunities to attribute revenue to specific campaigns. To make this feature available to marketers, an admin must enable Opportunity Influence in Salesforce Setup. After setup is complete, Influenced Opportunities appears on the campaign sidebar under Performance.

See [Enable Opportunity Influence](https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_opp_influence_enable.htm&language=en_US).

## Marketing Calendar

Stay aligned with Sales and track current and upcoming marketing efforts with the Marketing Calendar. Add and remove individual calendar views as needed. Here are the available calendars.

- Campaigns
- Campaign Segment Flows
- Segment Flows

See [Manage Your Campaigns and Flows with Marketing Calendar](https://help.salesforce.com/s/articleView?id=mktg.mktg_track_campaigns_with_calendar.htm&language=en_US).

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <thead class="slds-text-title_caps ">
        <tr><th class="slds-cell-wrap" scope="col" id="d50595e323">Value</th>
        <th class="slds-cell-wrap" scope="col" id="d50595e326">Resolution</th>
      </tr></thead>
      <tbody><tr class="">
        <td class="slds-cell-wrap" data-label="Value" headers="d50595e323">
          <p>Message didn't send because internal error occurred while trying to send message</p>
        </td>
        <td class="slds-cell-wrap" data-label="Resolution" headers="d50595e326">Try again later.</td>
      </tr>
      <tr class="">
        <td class="slds-cell-wrap" data-label="Value" headers="d50595e323">
          <p>Can't verify recipient consent</p>
        </td>
        <td class="slds-cell-wrap" data-label="Resolution" headers="d50595e326">
          <p>Make sure the recipient provided consent to receive your email messages and try
            again.</p>
        </td>
      </tr>
      <tr class="">
        <td class="slds-cell-wrap" data-label="Value" headers="d50595e323">
          <p>Tried to send promotional email to recipient without opt-in</p>
        </td>
        <td class="slds-cell-wrap" data-label="Resolution" headers="d50595e326">
          <p>Try the send again after the recipient provides opt-in consent.</p>
        </td>
      </tr>
      <tr class="">
        <td class="slds-cell-wrap" data-label="Value" headers="d50595e323">
          <p>Reached or exceeded sending allowance</p>
        </td>
        <td class="slds-cell-wrap" data-label="Resolution" headers="d50595e326">
          <p>Work with your Salesforce account executive to purchase more entitlements and try the
            send again.</p>
        </td>
      </tr>
      <tr class="">
        <td class="slds-cell-wrap" data-label="Value" headers="d50595e323">
          <p>Data graph doesn't contain valid personalization information</p>
        </td>
        <td class="slds-cell-wrap" data-label="Resolution" headers="d50595e326">Review your data and try again.</td>
      </tr>
      <tr class="">
        <td class="slds-cell-wrap" data-label="Value" headers="d50595e323">
          <p>From address not authorized to send email </p>
        </td>
        <td class="slds-cell-wrap" data-label="Resolution" headers="d50595e326">
          <p>Make sure the From address is valid, then try the send again.</p>
        </td>
      </tr>
      <tr class="">
        <td class="slds-cell-wrap" data-label="Value" headers="d50595e323">Invalid number of data graphs</td>
        <td class="slds-cell-wrap" data-label="Resolution" headers="d50595e326">Review the data graphs and try again.</td>
      </tr>
      <tr class="">
        <td class="slds-cell-wrap" data-label="Value" headers="d50595e323">
          <p>Message was missing a recipient email address.</p>
        </td>
        <td class="slds-cell-wrap" data-label="Resolution" headers="d50595e326">Add at least one recipient email address to your send and try again.</td>
      </tr>
      <tr class="">
        <td class="slds-cell-wrap" data-label="Value" headers="d50595e323">
          <p>Message wasn't sent because it included an unsupported preference center merge
            field</p>
        </td>
        <td class="slds-cell-wrap" data-label="Resolution" headers="d50595e326">We can't send a message with an unsupported preference center merge field. Review
          the merge field and try again.</td>
      </tr>
      <tr class="">
        <td class="slds-cell-wrap" data-label="Value" headers="d50595e323">
          <p>Can't retrieve profile attributes</p>
        </td>
        <td class="slds-cell-wrap" data-label="Resolution" headers="d50595e326">We can't retrieve profile attributes for this send.</td>
      </tr>
      <tr class="">
        <td class="slds-cell-wrap" data-label="Value" headers="d50595e323">
          <p>Recipient address returned hard bounce in previous send attempt</p>
        </td>
        <td class="slds-cell-wrap" data-label="Resolution" headers="d50595e326">
          <p>Removed address from send and try again</p>
        </td>
      </tr>
      <tr class="">
        <td class="slds-cell-wrap" data-label="Value" headers="d50595e323">
          <p>Failed to render because of syntax errors</p>
        </td>
        <td class="slds-cell-wrap" data-label="Resolution" headers="d50595e326">
          <p>Make sure you’re using a valid message, then try the send again.</p>
        </td>
      </tr>
      <tr class="">
        <td class="slds-cell-wrap" data-label="Value" headers="d50595e323">Message wasn't sent because the time-to-live (TTL) value was exceeded </td>
        <td class="slds-cell-wrap" data-label="Resolution" headers="d50595e326">
          <p>Try again later.</p>
        </td>
      </tr>
    </tbody></table>

## Email: Not Sent Reasons

This table lists the possible values for the NotSentReason field, and the steps that you can take to resolve each issue.

The NotSentReason field maps to the Engagement Action Reason field of the Email Engagement DMO. To identify recent reasons, open that object in the Data Explorer. If the field doesn't appear, click **Edit Columns** to add it.

For more information about available engagement DMO data, see [Email Engagement Data in Unified Messaging](https://help.salesforce.com/s/articleView?language=en_US&id=mktg.um_channel_email_engagement.htm&type=5).

## Related Landing Pages

To relate reporting metrics for a landing page to a campaign, manually add the URL alias for the page to the Related Landing Pages related list on the campaign record. To make the Related Landing Pages related list available to marketers, an admin must add it to the campaign page layout.

## Campaign Overview

The Overview tab in the campaign sidebar offers an at-a-glance view of a campaign so you can see where action is needed. In the Performance section, drill down into performance insights, deliverability issues, and Opportunity Influence data. In the content section, review all of your campaign's content across flows. For more on the overview, see [Campaign Record vs. Flow Canvas](https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_ref.htm&release=264.0.0&type=5 "A campaign record includes a detailed summary for each flow that's designed to reflect certain elements from the Flow Builder canvas. Some features and settings that appear in Flow Builder aren't available on the campaign, and vice versa. A campaign also includes a comprehensive overview to help you keep tabs on campaign content across flows, and monitor campaign performance.")