Opportunity Influence uses engagement data to tie opportunity revenue back to a specific campaign. An engagement activity is eligible for attribution 30 days before the related opportunity is created to the date that the opportunity is set to Closed/Won. Use this attribution data to help you report on ROI, adjust your strategy for current campaigns, and make decisions about future campaigns.
Required Editions
| Available in: Salesforce Enterprise
and Unlimited Editions with Marketing Cloud Next
Advanced Edition |
| User Permissions Needed |
| To enable opportunity influence: |
Marketing Cloud Admin permission set |
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From Setup, in the Quick Find box, enter Business Units and select
it.
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From the Business Units list page, select a business unit.
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Review the Readiness Check section and complete any remaining tasks.
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Click Enable, and then turn on the attribution models that you want
to use.
