---
schema_version: "1"
id: 84866d6f87f124a08d1c4f315e2995f32aeeb1cbf67b2276c83ca50176e94a82
title: Enable Opportunity Influence for a Business Unit
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_bu_enable_opportunity_influence.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_bu_enable_opportunity_influence.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3d9956a811ad82ac5738a934ce9b36c2367617098fb3e0d41bb22307bb3ec6d9
description: Opportunity Influence uses engagement data to tie opportunity revenue back to a specific campaign. An engagement activity is eligible for attribution 30 days before the related opportunity is created to the date that the opportunity is set to Closed/Won. Use this attribution data to help you report on ROI, adjust your strategy for current campaigns, and make decisions about future campaigns.
products:
  - Marketing
release: "264"
---
# Enable Opportunity Influence for a Business Unit

Opportunity Influence uses engagement data to tie opportunity revenue back to a specific campaign. An engagement activity is eligible for attribution 30 days before the related opportunity is created to the date that the opportunity is set to Closed/Won. Use this attribution data to help you report on ROI, adjust your strategy for current campaigns, and make decisions about future campaigns.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Salesforce <strong class="uicontrol">Enterprise</strong> and <strong class="uicontrol">Unlimited</strong> Editions with Marketing Cloud Next <strong class="uicontrol">Advanced</strong> Edition</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="vertical-align:top;" id="d11228e71">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d11228e71 ">To enable opportunity influence:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d11228e71 ">Marketing Cloud Admin permission set</td>

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To learn more about opportunity influence, see [Attribute Revenue to a Specific Campaign](https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_opp_influence_enable.htm&release=264.0.0&type=5 "Opportunity Influence for Marketing Cloud Next uses engagement data to tie opportunity revenue back to a specific campaign. An engagement activity is eligible for attribution 30 days before the related opportunity is created to the date that the opportunity is set to Closed/Won. Use this attribution data to help you report on ROI, adjust your strategy for current campaigns, and make decisions about future campaigns.").

1. From Setup, in the Quick Find box, enter Business Units and select it.
2. From the Business Units list page, select a business unit.
3. Review the Readiness Check section and complete any remaining tasks.
4. Click **Enable**, and then turn on the attribution models that you want to use.