Common Assets is a library that makes content available to all business units. Enable
common assets so that business unit members can copy content from their workspaces and post
it to common assets. Any other business unit can then copy and use that content in their own
workspaces. By default, the common assets feature for customers who purchase Marketing Cloud
Next in Summer ’26 is enabled in new orgs.
Required Editions
| Available in: Salesforce Enterprise
and Unlimited Editions with Marketing Cloud Next
Advanced Edition |
| User Permissions Needed |
| To enable Common Assets: |
Marketing Cloud Admin permission set |
Consider these points before enabling common assets:
- You can't restrict access to common assets to specific business units. Any
business unit member can view and copy content from common assets.
- When you post content to common assets, merge fields are converted to
placeholders. Before you publish content with placeholder merge fields, resolve
all merge fields with the correct data sources.
- When you copy any content, it becomes an independent copy without any link to
the original. Any subsequent modifications to the original content won’t sync
automatically. To capture the latest changes, create another copy of the
content.
- Only marketing admins and the user who posted the content can delete a common
asset.
- Content posted from an inactive business unit shows an "Inactive" badge in
common assets. You can still copy this content to CMS workspaces of active
business units.
-
From Setup, in the Quick Find box, enter Business Units
and select Business Unit Settings.
-
In the Common Assets section, click Enable.
This action creates the Common Assets tab in the Marketing app.
