---
schema_version: "1"
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title: Enable Common Assets for Business Units
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_bu_common_assets.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_bu_common_assets.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e8d71a56361162cc69b4b06f3409324904f54e9c67cbaa882b6f50fb56a84153
description: Common Assets is a library that makes content available to all business units. Enable common assets so that business unit members can copy content from their workspaces and post it to common assets. Any other business unit can then copy and use that content in their own workspaces. By default, the common assets feature for customers who purchase Marketing Cloud Next in Summer ’26 is enabled in new orgs.
products:
  - Marketing
release: "264"
---
# Enable Common Assets for Business Units

Common Assets is a library that makes content available to all business units. Enable common assets so that business unit members can copy content from their workspaces and post it to common assets. Any other business unit can then copy and use that content in their own workspaces. By default, the common assets feature for customers who purchase Marketing Cloud Next in Summer ’26 is enabled in new orgs.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>Salesforce <strong class="uicontrol">Enterprise</strong> and <strong class="uicontrol">Unlimited</strong> Editions with Marketing Cloud Next <strong class="uicontrol">Advanced</strong> Edition</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
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        <thead class="slds-text-title_caps ">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="vertical-align:top;" id="d27682e69">User Permissions Needed</th>
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        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d27682e69 ">To enable Common Assets:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d27682e69 ">Marketing Cloud Admin permission set</td>

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Consider these points before enabling common assets:

- You can't restrict access to common assets to specific business units. Any business unit member can view and copy content from common assets.
- When you post content to common assets, merge fields are converted to placeholders. Before you publish content with placeholder merge fields, resolve all merge fields with the correct data sources.
- When you copy any content, it becomes an independent copy without any link to the original. Any subsequent modifications to the original content won’t sync automatically. To capture the latest changes, create another copy of the content.
- Only marketing admins and the user who posted the content can delete a common asset.
- Content posted from an inactive business unit shows an "Inactive" badge in common assets. You can still copy this content to CMS workspaces of active business units.

1. From Setup, in the Quick Find box, enter Business Units and select **Business Unit Settings**.
2. In the Common Assets section, click **Enable**.
    
    This action creates the Common Assets tab in the Marketing app.