Use segments to find the right audience for your campaigns. Segments update dynamically
based on filters, such as profile attributes or behavioral data. You can build segments manually
or with Einstein generative AI.
Required Editions
|
Salesforce Enterprise and
Unlimited Editions with Marketing Cloud Next
Growth or Advanced Edition
|
- Understanding Segmentation in Marketing Cloud Next
The Segments page in Marketing Cloud Next is the same one available in the Data Cloud Lightning app for Data 360. However, if you plan to use your segment with marketing campaigns, some specific field settings are required.
- Segmentation Concepts and Examples
The segment canvas offers several features to help you identify the right audience. Understanding the data behind the attribute library and the robust nesting and grouping features available can help you create the segments you need.
- Manually Create a Segment in Marketing Cloud Next
To create a segment, you drag in attributes that describe your target audience. When you build segment rules, make sure that you select objects and fields that align with your data model.
